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This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.
00:26 Terry introduces the show
01:44 Terry introduces the comment from Bob Ledrew
03:40 Martin introduces the main topic: What is it with news conferences today?
05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire
07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up
10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson’s coming to Toronto to launch a Virgin product in Canada as an example
13:56 Martin Mentions News Theater
18:08 Julie opens up the topic of the future of the news conference
27:11 Terry wraps up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.