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This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.
00:31 Dave opens the show.
01:22 Martin introduces the week’s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).
02:23 Terry introduces the first best practise: Honesty.
04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.
12:38 Martin introduces the second best practise: Conversation.
15:30 Terry introduces the third best practise: Timeliness. He gives an example of a corporate blog that did not practise timeliness: McDonald’s Corporate Social Responsibility Blog.
19:53 Julie asks the other’s opinions on anonymous posts
20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.
21:44 Dave introduces the fourth best practise: Measurement.
28:27 Julie introduces the fifth best practise: Commitment.
31:38 Dave talks to commitment.
34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.
35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.
35:39 Terry Closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.