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This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the notion of messages and messaging.

Show Notes:

00:27 Dave opens the show.

00:52 Dave congratulates Terry on the “Podcasting is Dead” show with Joe Jaffe.

02:18 Dave mentions Julie‘s farewell post.

02:44 Dave introduces the main topic of discussion: The notion of messages and messaging, based on what Phil Gomes of Edelman wrote on his blog.

15:12 Terry discusses the positive role of social media in messages in PR.

17:01 Dave brings up the topic of the ability to be an effective communicator or spokesperson.

21:29 Dave mentions Paul Bates as an example of an ideal spokesperson.

27:25 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.


  1. Excellent show guys. I enjoyed your comments about my boss, Paul Bates and agree that he is a very effective spokesperson and a great leader — and I agree Martin maybe that is why we have the Masters degree in Communications Management (Paul and I started on the same day at DeGroote in 2004 and he has been an incredible supporter of my initiatives in building a strong public relations/communications management program here). One of the initiatives that he started upon his arrival was the investment in a broadcast studio so that our faculty could become involved in television news stories/programs from the comfort of our building. That investment, with a greater emphasis at communicating our research and programs to a broader audience, has not only raised our profile on campus but has positioned us among the top business school in the country. Thanks for sharing his leadership skills with your audience.


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