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This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)” and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)“.

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.


  1. Hi Terry, Dave, Martin and I know she’s not here anymore, but I enjoyed listening to Julie all last year so I’m still not used to her being absent yet.

    Lots of great PR discussions here so I appreciate the time and dedication you all put into this (transcribers and editors included) and one issue I don’t think I’ve listened to yet concerns this particular issue: How do you three feel about the role financial understanding plays – whether it should or does play any role and/or how important is it? – in public relations.

    I know there must be excellent PR people out there for argument’s sake who (a) don’t have formal PR education and/or (b) aren’t good with numbers but in general, I feel that PR people are regarded as having a lack of financial acumen. I think if finance was a requisite course in PR curriculum, the PR profession would be better regarded for one and the education surrounding PR would climb to higher standards.

    I wrote a bit more on my blog (Feb 4) if you want to know more about where my question stems from but that posting is more my response to a response and about PR roles in organizations where financial understanding (or lack of) might play a factor.

    Thank you.

    Julia Bae
    Ryerson University PR student

  2. If you’re going to discuss the APR on an upcoming Inside PR, may I humbly request that you also add IABC’s ABC accreditation to the discussion, as well? If you need a guest who can address it, Annette Martel, ABC, is in Toronto, is accredited, and is a former IABC chair.

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