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This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.
00:44 Martin opens the show.
01:24 Lawrence introduces the evening’s co-chair, Alison Reed.
01:40 Alison introduces the moderator for the evening, Martin Waxman.
07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?
17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.
27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.
34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?
38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?
43:50 Show closes.
This week’s episode was produced by Sarah Laister.