Inside PR 463: The tyranny of email

Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnows

Things that caught our attention and that we think you should note include:

Don’t serve email. Make email serve you.

And at this time of the year, all must be asking ourselves how we can get out from under the tyranny of email. We swap tips about how we make email serve us, rather than becoming the creatures of email.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 457: Ethical media relations

Twitter Moments for all of us. Large publishers’ growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo. Gini DietrichMartin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.  

#IPRMustKnows

Create your Own Twitter Moments

Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful.

Large publishers are becoming dependent on Facebook. But where is the revenue?

A report published by the International News Media Association and reported on by Nieman Lab indicates that 30% of visits to large publishers websites are referred from Facebook. That’s huge. But if publishers are becoming ever more dependent on Facebook’s network effect, and with Facebook favouring content published natively on it, the big question continues to be, is traffic paying off in revenue?

Getting out front on AI

The increasing introduction of artificial intelligence (AI) into apps, social networks and internet-connected devices raise a broad range of ethical, legal and policy issues. And where that happens, government is likely to act. So, it should come as no surprise that large businesses are banding together in a number of organizations to address these issues in order in advance of legislation and regulation. Of course, we can only hope that the voice of civil society will be heard alongside that of business.

A media relations issue to ponder: Close-hold embargoes

Charles Seife, writing in Scientific American, introduced us to a practice we had never encountered: A close-hold embargo. And it gives us the opportunity to ponder the line between transparency and manipulation and the ethical questions that public relations practitioners must confront when negotiating terms of access with news media.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 455: PR in the Post-RSS, Post-Newsprint World

Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.  

#IPRMustKnows

From Docs to Podcasts

A sign of the continuing professionalization of podcasts. In a few weeks, Hot Docs, North America’s largest documentary film festival, will launch its first Hot Docs Podcast Festival. The lineup is heavily skewed to mainstream, large audience podcasts. I guess that means that we need to continue to look to community-generated events like Podcamp Toronto to represent amateur niche content. Things like Inside PR. 🙂

Twitter – independent or acquisition?

Can Twitter survive on its own? Would it be better being acquired by a larger entity? I know that, one way or the other, I don’t want Twitter to disappear. As other services have refined their algorithms to present popular content first, I think that Twitter now holds a unique place as our newsfeed. An essential lense on the world that not only allows us to bear witness in real time, but also allows anyone to see it happening in real time.

Google Automated Insights

If you use Google Analytics, you must check out the automated insights that have been added to the Google Analytics mobile app. An invaluable tool that helps you quickly identify the most salient trends and events in the traffic to your site. Little by little, we are moving in the direction of the intelligent assistant. And it’s free!

PR can’t stop changing

For our main topics this week, we discuss the need for PR to accelerate the repositioning of its core business proposition in the face of shrinking newsrooms. PR will not disappear. It just won’t look like it did a few years ago. And companies that haven’t changed their focus away from earned media will find themselves left behind. The rise of Facebook as an aggregator. The decline of newsrooms. Sponsored content as the new norm. The end of print newspapers. PR must prepare itself for the post-newsprint world. Some PR agencies are well down the path of reimagining the business. The new firms seem to understand that the emphasis must continue to be on relationships. But different forms of relationships with different actors and agents (algorithms anyone?) Those that evolve in this way will succeed. Along the way, those that change will have to explain themselves to a marketplace that may not have understood the need for these changes. Those that don’t will disappear. Bet on it.

Now it’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

 

Inside PR 437: Twitter turns ten plus tips for error-free writing

Twitter turns ten. Four tips for good writing. And a legal decision that brings nothing good to anyone.

This week, on Inside PR 437, Gini Dietrich and Joseph Thornley fly without Martin Waxman. But we’ll all be back again next week. So, please come back.

This week’s first #IPRMustKnow: Twitter turns ten. It changed communications for Gini and Joe – and it’s still as relevant for us as it’s ever been. There’s been a lot of talk about Twitter being in trouble. And while it may not be meeting the venture capitalists’ expectations, it meets our expectations for a useful tool that we use every day. But as we look back, we know that Twitter was a learned tool. Just take a look at the very different first Tweets that Martin, Gini and Joe published.

Gini was true to her form, using Twitter to try another tool:

And Martin was loquacious. Why waste a good communications opportunity?

Finally, Joe was dry and matter of fact in his first tweet.

For our second #IPRMustKnow, we point to an article by Sylvia Stead, the Globe and Mail’s Public Editor, warning against the four most common sources of mistakes by journalists. As Gini and Joe see it, these aren’t just the source of errors for journalists, but also for any research-based writer. Stead suggests,

“…it’s worth keeping these things in mind: 1. Stay focused. 2. Don’t hurry. 3. Never assume you know. 4. Check one last time – especially names, numbers and factual statements.”

Finally, Gini and Joe talk about the Jian Ghomeshi trial and verdict in Canada. Not an easy issue. One on which we all have views. And not something that Gini or Joe would go near.

We’d love to know what you think. 

  • Is Twitter still a mainstay for you? Will it continue to be in the future?
  • What tips do you offer new writers to help them produce strong, accurate business writing.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 432: More must-have PR apps

Martin here and this week, it’s part two of our discussion about apps and tools we like.

But first #IPRMustKnow:

The Twitter 10K – No it’s not a marathon, it’s the chatter that Twitter’s going to increase its character limit to 10,000 (from 140). We’re mixed on what we think about this. Gini feels it’s another replacement for the verbosity of emails. Joe noticed that even with more characters in DMs, he’s getting fewer of those. I wonder if this isn’t another way to keep people on the platform in mobile. OK, we all like Twitter the way it is… but we also don’t want to be curmudgeons.

Peach – the social network flavour of the moment. Peach is a new social network and messaging app created by Vine’s co-founder. Have you tried it? When we recorded this episode, Gini, Joe and I each had two friends on it and (hint) they’re all hosts of IPR. It’s too early to tell whether or not Peach will catch on – certainly the network effect isn’t evident yet. But, like all new social platform, we encourage you to check it out and see for yourself. And feel free to connect with us there.

And that brings us to our main topic – apps we like and use.

Slack
If you haven’t tried it, Slack is a collaborative chat and networking app that helps manage projects and workflow. Among other things, we use it to prep for IPR. You can set up channels for conversations specific to your needs (i.e. client channels, trends, etc.), add and save links, post documents and easily find what you’re looking for through its search. We all like its simplicity and that it gives us the ability to communicate in the moment.

Auphonic
Auphonic is an audio production app that we use to produce IPR. It lets us edit, include metadata, equalize sound and reduce hum. And because of Auphonic, Inside PR now has its album art back on iTunes.

What other apps would you recommend? We’d love to hear your suggestions and test them out.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 423: Has Big Tech Become Too Powerful?

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We’re back after a brief end of summer hiatus and start off with this week’s #IPRMustKnow segment.

Martin: Signal, Facebook’s new app for FB and Instagram, gives journalists a set of tools to discover breaking news, curate visuals and stories and share them on various platforms.

Gini: Google and Twitter have teamed up to provide an open-source competitor to Facebook’s Instant Articles, a place for publishers to display breaking news on mobile.

Joe – How do you spell Google Reader? Apple News. Joe gives an overview of the much-touted app. He likes the visual interface but doesn’t think it’s a replacement for an RSS reader yet. And he offers a quick hack on how to get the app if you’re not in the U.S. – but you’ll have to listen to the show to get it :).

And our talk of the big three – Apple, Google and Facebook – brings us to our main topic: a New York Times op-ed by Berkeley prof Robert Reich called, Big Tech Has Become Way Too Powerful. Reich contends Facebook, Google and Apple have too much influence over the government and regulators and the way we discover news and content.

Listen for our discussion. And please send your thoughts. We’re interested to hear what you think.

We end by answering a question Barbara Nixon posed on Facebook and Twitter: ‘What should new PR pros expect and prepare for when interviewing for an entry-level PR position?’

Gini wants to hear where people see themselves in five years and where their career path is heading.

Joe tries to have a conversation with potential hires to see if the person can exchange ideas with him, and if they fit into a culture of creativity and curiosity.

Martin suggests searching the company to find out about the principals, how they think, and what their culture is. And then search yourself to see if there are any red flags.

Any other suggestions? We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 416: All the news you can get on Facebook and Twitter

Martin here and I hope you don’t mind if I start with a plug. I’m heading to SXSWV2V in Las Vegas to be a mentor and on a panel called, The Best City in the World May Not Be a City at All. We’ll be talking about what it takes to make the kind of community people flock to live and work in and whether that’s a physical location, online or a creative combination of the two.

Now onto the show with our #IPRMustKnow for this week:

Meerkat introduces Cameo – a new feature that lets you hand off your livestream to other users and offer another angle on a real-time video story.

Twitter keeps getting better at paid promotion and rolls out campaign insights and audience personas to all users. 

Facebook changes its settings and allows people to choose which friends and brands they want to see more of in their newsfeed. Have you adjusted yours?

In our main topic, we discuss a recent Pew Study that focuses on how and where we discover and consume news. Turns out 63% of people on both Facebook and Twitter get news from those platforms. Which helps explain why social networks continue to evolve into media companies.

One stat that stood out: just over 60 per cent of millennials get political news from Facebook and 37 per cent from local TV. The numbers are reversed for boomers. What does that mean? Well, don’t think that millennials will switch to TV when they become ‘mature adults’ – because, hey, that’s what adults are supposed to do. It’s yet another wake up call to mainstream media – and PR – on the need to evolve and transform.

And while we’re on the subject of media, do you get a newspaper delivered to your door? If so, how often do you read it? Where do you go first for information and news – social platforms or MSM?

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

 

Inside PR 364: Our PR loves

Martin here.

Because we recorded this episode on Valentine’s Day, we decided to talk about our PR loves – as in the tools that help us do our jobs better – not the people. The idea came from a Spin Sucks post by Gini and her team.

Martin’s loves:

  • Twitter for connecting, sharing/curating, sending quick messages and generally finding out what’s trending.
  • Evernote – the place where I keep all my notes, random thoughts, blog posts, ideas and to do lists. They’re organized, searchable and accessible on whatever device I happen to be on.

Joe’s loves (two pairs):

  • Feedly for news, tagging and follow-up and Diigo to store, annotate and keep track of posts he wants to reference later. Joe says that as communications professionals, we need to have the facts at hands when writing and both these platforms help with that.
  • Buffer and Hootsuite to schedule and share stories easily.

Gini’s loves:

  • Talkwalker, a new app that works like Google alerts. Gini likes it even more since its Hootsuite integration, which lets you schedule or tweet out alerts.
  • Scrivener the app Gini uses for writing books and other long-form content. Not only does it help keep you organized, it develops your table of contents and index, and it’s searchable so you can easily find various parts of a manuscript during your writing.

What are the tools you love that make your day easier?

We end the show with a question from Daniel Francavilla, a student of mine who owns his own design business. Daniel wondered about the importance of design and visual identity in communications.

Joe says (and we all agree) that it’s often the differentiator. We’ve gone from a world where the big choice used to be selecting a template in Word to one where design is integral to our work and the people who want to be competitive are those who design for a multimedia experience.

Thanks Daniel.

One quick reminder: For anyone in Toronto and Ottawa – the next Third Tuesday features data analyst Jim Sterne on the human side of analytics – #3TYYZ February 26 in Toronto and #3TYOW February 27 in Ottawa. Hope to see you there. And here’s Jim Sterne’s song parody, Modern Data Analyst.

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We’d love to hear your thoughts.

Inside PR is part of the FIR Podcast Network.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Thank you to the people behind Inside PR

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Inside PR 3.51: Twitter tries some new moves

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In this week’s in episode of Inside PR, Martin Waxman, Gini Dietrich and Joseph Thornley look at changes Twitter is making to its services as it approaches its IPO.

Other topics in this episode: Martin will be a mentor at SXSW in Austin and Mathew Ingram speaks at Third Tuesday.

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We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Inside PR 3.19: Lots of news in the social space

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In this week’s episode of Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about a number of things that caught our eye this week.

Google+ Communities

Google has added Communities to its Google+ Network/layer/thingamabobby. Think Yahoo Groups. Discussion groups you set up to discuss specific subjects.

We’ve set up a Community for Inside PR listeners on Google+. If you like the podcast and would like to suggest future topics or discuss each week’s episode, click over to our Google+ Community and join the conversation.

Twitter upgrades(?) with Filters on Photos

Gini Dietrich points us toward Twitter’s move to add filters to photos.

Both Martin and Gini wonder whether Twitter is on the right path – or undercutting itself by moving away from the universal publishing platform to one that emphasizes its proprietary solutions and services.

Facebook drops its commitment to user democracy.

Does anybody care? Was this ever a real thing or did Facebook’s thresholds so high that it simply fed a feeling of powerlessness from the outset?

Lots of questions in a great discussion.

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Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.