Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. Yik Yak throws in the towel. And PR agency heads head to Seattle for PRSA Counselors Academy.

After several weeks of being in the wrong place at the wrong time, Gini DietrichMartin Waxman and Joseph Thornley are back in one place at the same time for another episode of the Inside PR podcast.

PRSA Counselors Academy draws PR agencies from across North America

Martin’s off to PRSA’s Counselors Academy in Seattle. And if the expected increased turnout materializes, it will put the lie to the notion that PR agencies are in trouble. On the other hand, we have a feeling that much of the industry is stuck in the traditional media relations niche. And it’s never a good to be tied to a shrinking sector.

Twitter and Bloomberg

Twitter’s partnership with Bloomberg to offer 24 hour video news is a positive move. It makes sense for our news feed to be running curated video news alongside the community-generated news. Twitter may not be the first app that Martin, Gini or Joe opens in the morning. But when news breaks, it’s the place we turn to find out the latest. So, we’re bullish on its new video initiatives.

Feedly features filters

They’re not here quite yet. But Feedly promises users that it soon will offer Mute Filters. And Feedly is going about developing them the right way. They’re surveying users about what they want and asking them to comment on a user interface. Feedly is one of the most useful tools for communications professionals . If you aren’t using it, you should be. Click over right now and create a Feedly account. (No, this is not a paid ad. We’re just big believers in the value of Feedly and want to share it with others.)

Sysomos integrates

Communications professionals have long relied on Sysomos MAP for the data used in communications audits and Sysomos Heartbeat for social media monitoring programs. But Sysomos has been acquiring other services. And now these services have been integrated into a single Sysomos Platform offering several functional stacks: search, listen, discover, publish, engage and analyse. All in one user friendly interface that anyone familiar with Tweetdeck or Hootsuite will find intuitive. It’s a whole new Sysomos. Let’s just hope that it isn’t priced out of the budget range of small and mid-size agencies. Sysomos Light?

Yik has Yakked

When were you last on Yik Yak. Our bet is not recently. And that’s what the company realized too. Users had dropped off steeply. And so Yik Yak threw in the towel. RIP Yik Yak.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Our hashtag is #IPRMustKnow.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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