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This week on Inside PR Terry Fallis and Martin Waxman discuss the recent controversy surrounding former Prime Minister Brian Mulroney and the necessity of maintaining a true representation of public relations.

00:27 Terry opens the show.

08:10 Terry mentions that Joe Thornley has started a Third Tuesday Social Media Book Club using the application Shelfari.

08:55 Martin announces that he will be speaking on a panel with Joe Thornley, Daniel Tish and Kerry Harris at the CPRS National Conference at the beginning of June in Vancouver.

09:29 Terry welcomes a comment from Michael Miller.

12:40 Terry opens a discussion about the hearings going on in Ottawa regarding former Prime Minister Brian Mulroney’s business relationship with Karlheinz Schreiber.

21:50 Martin introduces another discussion point which arose from a post he read by David Mullen, entitled “The Worst Thing About PR.”

29:49 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.


  1. Terry and Martin – Thanks for sharing the blog post – “The Worst Thing About PR” and ideas we can all implement to better demonstrate PR’s value to the rest of our organizations.

    The idea behind that post came from the fact that we often complain about how others either don’t understand PR’s role and value or they strongly undervalue it. My point was that people often arrive at a perception based on their experiences.

    So, instead of just pointing fingers, we should all recognize there are ways we can improve how we show and share PR’s value, identify ways we individually can do a better job starting today and then go do it.

    Thanks again!

  2. If you have been able to identify some trends or problems in the industry, ask how that is going to affect the company and what they are doing to deal with it. Show your concern about industry developments and what that may bode for the future.

    If some current challenges have been brought up earlier in the interview, ask for clarification and more detail.

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