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This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.


  1. Joe Troxler

    You simply can’t overstate the value of producing a quality product when creating an audio or video podcast in this techno age, particularly if you seek to attract more listeners and/or viewers.

    Fortunately (I believe) most of us expect high production standards in either video or audio – in either podcasting or any social media. Anything less, is simply unacceptable. It’s kind of like crafting a written article without doing a proper spell-check.

    And professionalism need not be confused with ‘slickness’ nor production gimmickery. For one example, clean, non-static audio is a definite prerequisite to success. We are spoiled!

    Joe Troxler
    Communications & Media Relations Consultant
    Ottawa, Ontario, Canada

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