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This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement.

00:26 Dave opens the show.

00:41 Terry talks about IPR’s brand new theme music, written by Damon de Szegheo.

03:00 This week’s topic was “ripped from the headlines,” as Dave says.  Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte’s trip to the moon.

20:02 Terry introduces this week’s -30- segment.

21:49 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.