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This week on Inside PR, TerryDave and Martin welcome listener comments and discuss the TTC’s use of social media.

00:29 Terry opens the show.

00:40 Terry reminds us that Podcamp Toronto is coming up on February 20th & 21st at Ryerson University.  Terry, Dave and Martin will be there recording Inside PR live at 10:30 and 11:15 on Saturday morning!

01:50 Terry welcomes a comment from Jason Bedard.

02:58 Terry introduces a comment left on the blog from Dagan Henderson.

04:08 Martin reads a comment from Josh Turner which leads to this week’s topic:  the Toronto Transit Commission’s (TTC) use of social media.

24:03 Terry starts the -30- segment.

28:47 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.


  1. I listened to your discussion on the TTC with great interest. I live in Washington, DC where the local Metro system (operated by the WMATA) is experiencing similar, and perhaps even greater issues with their public image.

    Over the past year, we have seen a horrific Metro crash that killed 9 people, a number of maintenance crew killed in separate incidents, service cuts, personnel issues, major service disruptions, safety concerns, the resignation of the General Manager, and more.

    I can’t help but think that both these organizations could learn a lot from the BART (Bay Area Rapid Transit – http://bart.gov/). Their use of social media is admirable.

  2. I am a fairly new listener to your show and I have to say that I’m really enjoying it so far… except maybe you should make it a bit longer as the discussion is often so good!

    Re: The TTC: I know you tend to look at things from only a PR perspective but seriously, the TTC is a badly broken organization and social media has only made it easier for their blatant contempt for their customers to be shared and therefore made obvious. And the union boss’s comments did nothing to endear the union to the public and in fact, seems to have alienated them even further. Combined with the fact that they have openly criticized the person put in charge of helping them with customer service overhaul because he doesn’t ride the TTC daily means that they have no idea how to make PR work for them. It’s like they are taking the public out of PR!

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