0:26 Martin introduces this special episode of Inside PR.
Inside PR #1
2:56 Terry opens the podcast; explains what the show is all about
5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure
6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview
8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters
25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences
37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.
This week’s episode was produced by Yasmine Kashefi.