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This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.

0:30 Martin opens the show.

1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.

3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.

4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.

6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.

7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.

8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.

9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.

10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.

13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.

16:05 Martin announces the last trend of the episode: The reemergence of Wikis.

19:40 Martin recaps the trends discussed in this week’s episode.

20:35 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.


  1. Joe, Martin, Gini,

    I appreciated your thoughtful remarks on measurement. (Just finally listened to this episode today. Getting caught up)

    I think you’re all spot on to suggest that while there have been some fantastic advances made in the automated space layering the human perspective onto of the right amount of automation makes a tonne of sense.

    A tolerable and sensible amount of automation for volume and speed, humans for depth, nuance, and context.

    My two cents on social media measurement:


    High level for now…we’ll flesh this out at the PRSA Digital Impact Conference in NY in May and the Market Research Association Conference in DC in June.

    Love the bit about measurement being an investment not an expense!

    Take care


  1. So what happened in 2010? »

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