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This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.


  1. So what happened in 2010? »

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