0:25 Martin opens the show.
1:48 Martin thanks Mary from Buzz4biz.ca for commenting on episode 2.28 and sharing what she would have changed in her career and Katie Stambeck, a PR student, weighs in on what made sense to her in terms of engagement on her blog.
3:32 Joe feels that when people comment on Inside PR topics of discussion and continue the conversation on their blogs, it validates what they do every week.
5:28 Gini announces this week’s topic, inspired by a blog post by Danny Brown. An anonymous blogger, “Sarah”, shares why she thinks PR people get paid and bloggers don’t. Gini disagrees with “Sarah” and tells us why.
8:55 Martin is surprised by Sarah’s comments and thinks she’s missing some of the main points of the social media landscape and networking.
10:05 Joe thinks Sarah’s post is actually tongue-in-cheek.
13:30 Gini asks Joe how he determined that Sarah’s post was supposed to be humourous and Joe explains.
14:00 Joe doesn’t understand why Sarah is writing anonymously.
15:30 Martin agrees and notes that your opinion doesn’t have much value if you don’t have the guts to stand behind it.
16:20 Joe brings up some good points on the topic of social media “A-Listers”.
18:25 Gini agrees and points out it makes more sense to pitch someone who is an influencer in their niche community than an “A-Lister”.
20:02 Joe mentions that Terry Fallis’ book, The Best Laid Plans, has been selected as one of the final five short-list candidates for the Canada Reads Most Essential Canadian Novel of the Decade. Congratulations, Terry!
22:40 Martin closes the show.
This week’s episode was produced by Yasmine Kashefi.