0:25 Martin opens the show.
3:55 Joe feels that hand built lists should be used whenever possible, but that’s not always possible depending on circumstances.
5:12 Gini shares an example of an unsolicited pitch she received from a vice-president at a global agency.
6:15 Martin doesn’t see any harm in asking if someone wants to receive information first. It helps build relationships.
8:03 Joe really likes Martin’s approach.
9:15 Joe believes a lot of junior practitioners don’t realize a small number of quality hits is a success.
10:20 Martin shares an approach to media relations developed by one of the VPs at energi pr, Lindsay Peterson.
11:15 Martin asks Gini about audience is on her blog, Spin Sucks, who are really engaged.
12:38 Gini differentiates between engagement and community.
14:48 Joe commends Gini on how she’s brought together a community on her various social channels.
16:30 Martin closes the show.
This week’s episode was produced by Yasmine Kashefi.