In this week’s Inside PR, Martin WaxmanGini Dietrich and Joseph Thornley talk about Intranets and the recent changes to Facebook.

Joe’s company’s Intranet is built around a Wiki to host content, Present.ly to support publishing and linking to content and Windows Live Messenger to enable one to one video calls. He encourages people to use these three tools to divert content from emails (we all suffer from inbox glut) and to channel communications from broad publishing through to one to one communications via video.

Martin points out that we have so many “places to go,” so many channels of communication, that managing these different channels can become a challenge unto itself.

And then there’s Facebook. We received a comment from Liza Butcher, who suggested that, “With the changes made this past week, I believe facebook it is trying to be too many things in one space, and ostracizing generations of people that may not be as tech savvy as others. … Facebook was a place for everyone, and now it is becoming too technical for the masses.”

Gini and Martin talk about their impressions of the most recent Facebook changes. Gini points out that it will be important to decide what you want to include in your timeline. Sharing everything won’t be for everyone. And it’s important to be aware of what the timeline automatically shares so that you can filter out the info you wouldn’t want to see there. Martin suggests that we all should become familiar with the “view activity” panel that will enable us to remove content from our timeline. Other neat features: the cover photo we can add to our Facebook profile and the ability to add “milestones” to fill in our timeline.


Reminder: Inside PR will be recording live from the PRSA International Conference in Orlando on October 16 and 17. We’ll also be interviewing speakers and participants. So, if you’re planning to be there, let us know and we will grab a sound bite with you.


  1. Hi guys. I was wondering whether you could answer my question in your next show:

    I’m managing the Twitter presence for a B2B company and was wondering whether I am being naive in thinking that Tweets praising or being positive about other brands’ products is OK and good BR (business relations) as well as PR. For example “just seen the Incentive range from Rival Company, stunning stuff!”

    I hope the question isn’t one of these where I go back and think “wow how naive was I”. I just believe in fostering good relations with other organisations regardless of the stereotypical negative business attitude of “us and them, theyre our rivals”.

  2. David

    Hey guys,

    I’m currently a first year public relations student at Algonquin College. I’ve been listening in on your podcasts for a while now and the amount of information that flies around can sometimes be staggering.

    The program has been great. It’s exhilarating to be involved in something with people who are as passionate as I am about PR.

    But onto my question: Does a college diploma suffice as post-secondary background for jobs in this field? Most successful PR people I’ve spoken to have backgrounds in communications and university degrees. It worries me that my graduation from this program will not be enough.

    I would greatly appreciate it if you could speak about this on your next show.

  3. thornley Author

    Hi David,

    You ask a good question. The answer has changed in the past few years. Today, most people I interview combine a university degree with post graduate studies, either at college or university. People seem to be doing much more to prepare themselves for a competitive job market.

    But that’s just my view. I know Gini and Martin will have good perspective on this as well. We’ll make sure to discuss it in this week’s episode.


  1. Inside PR: Intranets and the new face of Facebook | Pro PR

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