Domestic violence affects one in four women in their lifetime, which equals more than 145 attacks every hour in the United States.

As well, 75 percent of Americans think domestic violence is an issue that needs to be talked about, but only a third actually do.

Enter The Allstate Foundation. With a long history of supporting efforts to end domestic violence through financial empowerment programs, they partnered with YWCA USA to encourage a national conversation around the issue during Domestic Violence Awareness Month last October.

But a partnership wasn’t enough. Along with PR firm Fleishman-Hillard, The Allstate Foundation and YWCA designed a program that would help people talk about domestic violence through the “Purple Purse.”

The Purple Purse became the new symbol for domestic violence and the code word that would launch a campaign to build a collaborative community of people – both online and offline – who would help share information and resources to make it easier to talk about domestic violence.  The team targeted women of all races and socioeconomic backgrounds.

Not only did it build a collaborative community, it gave women the resources they need to leave a domestic abuse situation. Things such as financial planning, saving copies of key documents, and how to prepare for moving out…and on.

In this interview with the Silver Anvil finalists, we learn the Purple Purse website, social shares, a portable widget, and offline events created an opportunity for women to discuss this very important issue, talk to one another, and hear from survivors.


Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

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