This week, Gini Dietrich talks about what it was like to be in Europe when the news of the Boston marathon explosion reached her. The reality of knowing almost instantly about something combined with a sense of distance fed by different mainstream media news agendas and the sense of being out of sync that occurs in a different time zone.

How can we assign credibility to sources we encounter for the first time during a fast breaking news event? While mainstream media may occasionally lapse, can the application of professional journalistic practices be counted on to produce more reliable coverage in the whole?

Martin points to the recent AP Twitter hacking incident, which he says drives home the responsibility we all have to approach anything we hear or see with a degree of skepticism.

Joe likens this to moving around in a darkened room. We know we’ve had contact with something, but we can’t really see what it is. Judgment and speculation become overly close neighbors at times like these.

How do you assign authority and credibility in the era of instant news?


Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson and Ashlea LeCompte.



  1. Credibility and Trust in Breaking News

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