Martin here.

Happy New Year and welcome back! We hope you had a fun and restful holiday.

In 2015, we’re planning to reinvigorate IPR by making it more topical and dealing with an issue or two a week. Stay tuned…

We start by congratulating Shel Holtz and Neville Hobson on the 10th anniversary of For Immediate Release! Here’s (hears?) to many, many more! We’re thrilled to be part of the FIR podcast network.

We also have some sad news. Michael Herman, a senior PR agency leader we know from Counselors Academy, passed away suddenly on Saturday at his home in North Carolina. Michael was the consummate PR pro, received PRSA’s highest honour, the Gold Anvil award, taught PR and never stopped learning, asking questions and helping people. Gini shares a personal memory of Mike on Pinterest and how they used to trade recipes. Here’s a moving tribute from Peppercom founder, Steve Cody. Our thoughts and sympathies go out to Mike’s family and friends. 

Now onto this week’s main topic. Over the break I noticed a number of what’s ahead roundups – including TechCrunchAdAge and GigaOm – highlighted the renewed interest in chat apps as a key way for people to communicate and connect.

Which leads to the question: how can professional communicators, who participate in public conversations, navigate in the world of chat?

Gini: A big issue is anything you post online can and will be used against you. In other words, private isn’t necessarily private, anymore.

Joe harkens back to the early days social media where you had people talking to people versus brands talking to people. Now that marketers are monitoring public interactions, he believes ordinary people, who may not trust commercial accounts, are turning to messenger apps as a way to communicate.

Private or public messages? Which will be your default in 2015? We’d love to hear what you think.

One last thing. Many of you listen to us on iTunes and it would be great if you could leave us a comment or rating. Thanks!

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.


Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

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