Inside PR 409: Living in a world of micro-moments and video to go

Martin here and excuse me while I check my phone. I’m having a micro-moment. But more on that in a few, er-moments.

This week it’s Joe and me; Gini’s on the road. And because of our schedules recently, you’ve probably noticed May has been a quieter IPR month. But we’re all back in June.

In today’s episode, we have a couple of topics to discuss – both revolving around Google.

The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.

These mobile interactions are having a profound impact on the way we discover and consume information and what we do with our idle time.

Many of our micro-moments revolve around watching videos. And according to Google, people who view videos on their phones are 1.4 times as likely to watch ads as those on desktops or TVs and are more likely to talk about the ads they saw. Are the dollar signs lighting up?

The challenge for brands is to learn how to produce video that works for the small-screen. In other words, create for the medium – panorama shots may be amazing in a movie theatre, but don’t work so well on a five inch screen. Think about your audience and what they’re looking for and how you can reach them with the kind of video they want to see at the just the right point in time. Here’s a post from Joe with his thoughts on the importance of creating videos for mobile devices.

What do you think about micro-moments, how they’re affecting our purchase intent and attention spans? And when you’re in the middle of one of these moments, what kinds of video content makes you stop, watch and share?

We’d love to hear from you.

And thanks to Breyanna Tripp from Kent State and Charles Cawte for their comments.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

 

 

Inside PR 395: The chat app is the medium

Martin here.

Happy New Year and welcome back! We hope you had a fun and restful holiday.

In 2015, we’re planning to reinvigorate IPR by making it more topical and dealing with an issue or two a week. Stay tuned…

We start by congratulating Shel Holtz and Neville Hobson on the 10th anniversary of For Immediate Release! Here’s (hears?) to many, many more! We’re thrilled to be part of the FIR podcast network.

We also have some sad news. Michael Herman, a senior PR agency leader we know from Counselors Academy, passed away suddenly on Saturday at his home in North Carolina. Michael was the consummate PR pro, received PRSA’s highest honour, the Gold Anvil award, taught PR and never stopped learning, asking questions and helping people. Gini shares a personal memory of Mike on Pinterest and how they used to trade recipes. Here’s a moving tribute from Peppercom founder, Steve Cody. Our thoughts and sympathies go out to Mike’s family and friends. 

Now onto this week’s main topic. Over the break I noticed a number of what’s ahead roundups – including TechCrunchAdAge and GigaOm – highlighted the renewed interest in chat apps as a key way for people to communicate and connect.

Which leads to the question: how can professional communicators, who participate in public conversations, navigate in the world of chat?

Gini: A big issue is anything you post online can and will be used against you. In other words, private isn’t necessarily private, anymore.

Joe harkens back to the early days social media where you had people talking to people versus brands talking to people. Now that marketers are monitoring public interactions, he believes ordinary people, who may not trust commercial accounts, are turning to messenger apps as a way to communicate.

Private or public messages? Which will be your default in 2015? We’d love to hear what you think.

One last thing. Many of you listen to us on iTunes and it would be great if you could leave us a comment or rating. Thanks!

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

Inside PR 3.57: Introducing the FIR Podcast Network

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On this week’s Inside PR podcast, we have the second of a two part interview with Shel Holtz and Neville Hobson, the co-hosts of one of the longest running podcasts for professional communicators, the FIR For Immediate Release podcast. Last week, we talked about the early origins of podcasting, what motivated Shel and Neville to become podcasters, the content they offer and their relationship with their community.

In this week’s interview, we talk about the launch of the FIR Podcast Network, what it is and what the future holds for it.

This autumn, Shel and Neville launched another initiative – assembling a series of other related communications podcasts into the FIR Podcast Network – a collection of podcasts offering an unequalled breadth and depth of coverage of topics and best practices of interest to the professional communicator. In the past two months, the podcasts now on the FIR Podcast Network have grown to include:

FIR, the Hobson and Holtz Report, the original flagship podcast in which Neville and Shel cover the news of the week and draw on the discussions occurring on the FIR Podcast Google+ community;

FIR on Strategy, Andrea Vascellari‘s weekly tutorial on the development and application of strategy to communications challenges;

FIR Presents All Things IC, Rachel Miller‘s monthly look at internal communications issues and practices;

[email protected], Ron Shewchuk‘s look at how to use video to engage employees.

Linked Conversations in which Chuck Hester unlocks the secrets to effective use of LinkedIn as a business tool; and

Inside PR, in which Gini Dietrich, Martin Waxman and Joseph Thornley bring an agency leader’s perspective to the most important and latest developments in communications.

Gini, Martin and I are excited to be part of the FIR Podcast Network. We think it has the potential to turn into something much more over time. At a minimum, it’s returned some of the joy of discovery and innovation that was the hallmark of the early days of our social media journey together. And over time, it may well become a definitive source for communications news and tips.

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We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Thank you to the people behind Inside PR

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is part of the FIR Podcast Network.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Inside PR 3.56: Shel Holtz and Neville Hobson, Pioneers of Podcasting for Communicators

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Shel Holtz and Neville Hobson began their FIR For Immediate Release podcast, in January 2005. And they’ve been podcasting every week since then, making the FIR podcast one of the longest continuous podcasts featuring content for professional communicators. In fact, on the morning that I post this interview, Shel and Neville have just posted episode 732 of the FIR. That’s a lot of content. That’s dedication to the community.

This week on the Inside PR podcast, we have the first of a two part interview Joseph Thornley recorded with Shel and Neville. In today’s installment, we go back to the beginning to talk about how Shel and Neville first got into podcasting. We also talk about how they structure the episodes, pick their content and think about their audience as they produce programs. If you’re interested in what motivates two of the best podcasters and why they’ve kept going over the years, this episode is for you.

When you listen to this, you’ll notice that Joseph Thornley is doing the show solo this week. Gini Dietrich and Martin Waxman took at well deserved Thanksgiving break. They’ll be back in two weeks.

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We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Thank you to the people behind Inside PR

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is part of the FIR Podcast Network.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Inside PR 3.00: Happy birthday to us!

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This is our 300th episode!  So we thought we’d take a few minutes to celebrate reminisce about a few of the highlights from years past.

Inside PR started out in 2006 with Terry Fallis and David Jones as creators/hosts – the early days of podcasting. They came up with the idea and vision for the show.  We wouldn’t be here without you, Terry and Dave.

In episode 201, Terry and Dave were joined by Julie RusciolelliKeith McArthur and Martin and had a grueling recording schedule – Sunday evening at 10:30 p.m. (we’ve since moved it to Friday afternoon).

Gini got introduced to the podcast four years ago during Martin’s first foray as a roving reporter at Counselors Academy, ‘have Zoom, will travel…’

Joe recalls that in episode one, Terry and Dave did a shout out to Shel Holtz and Neville Hobson, whose podcast For Immediate Release inspired them – and is still going strong today.  They also talked about a new philosophy for media training – authenticity versus the message machine.

Martin mentions that the more we change the more we stay the same and that some people in our industry are still focusing on message and control rather than two-way communications.

Special thanks to our talented and dedicated producers, Chris ClarkeKyra AylesworthSamantha LovelaceJanna GubermanSarah LaisterYasmine Kashefi and our current producer – Kristine Simpson. If we had our sound machine, now would be the time for some cheering and applause!

The first episode the three of us did was on April 27, 2010: we talked about what we were going to talk about and asked for listener input.  And we decided to shorten the format. It took a few weeks for us to figure out the chemistry and flow (and along the way each of us forgot to press record…)

2012 is the year of the interview where we’re highlighting conversations with leading practitioners and thinkers, thanks in large part to our partnership with PRSA.

As always, a big thank you to all our listeners for hanging in there with us, and sharing your comments and stories.  We would love to hear what you’d like us to talk about in the coming year and, if we choose what you suggest, we’re going to invite you to come on the show.

And, finally thanks Kristine doing such a great job editing the blips, keeping our sound waves balanced and including a special effect where we need it most. We want you to come back on the podcast again soon! And all the best with your Young PR Pros podcast.

Hopefully, we’ll have more exciting times ahead. Stay tuned.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR 2.74: On the road with On the Record Online

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We’re on the trade show of PRSA International Conference in Orlando talking with Eric Schwartzman – on a special joint episode with On the Record Online and Inside PR.

Like us, Eric also records his podcasts over Skype but prefers face to face interviews when he can. And he’s a veteran, who started in April 2005, just after For Immediate Release and around the same time Terry Fallis and David Jones began Inside PR.

Gini, Joe, Eric and I discuss the state of podcasting and Eric talks about his approach:

– He’s feature-oriented, as opposed to news focused, so his shows have a longer shelf-life.
– He continues podcasting because he likes to learn and finds when there’s a mic and recorder, he gets the best answers from experts.
– He sees which shows people love based on the stats, but doesn’t chase the audience; he does what interests him.
– He spends a good deal of time – about eight hours per episode – preparing, conducting interviews, editing and producing, writing and publishing show notes and publishing. It is a time commitment, but he gets nearly 1,000,000 downloads a year.

The discussion ends when a band starts up in the booth behind us.

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR 2.56: Key Learnings from Conference Season

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The spring conference season has ended so we’re all back in our offices, podcasting from our desks, and talking about what we’ve learned the past couple of months.

Before we get to that, though, a HUGE congratulations to Shel Holtz and Neville Hobson. They just recorded their 600th episode. I did the math. If they recorded once a week, that would take 11 years to achieve. But they’ve cut that in half…six years; 600 episodes; twice weekly podcasts.

It’s no easy feat, either. They use Google Wave to begin brainstorming each session, adding commentary, links, and other information to enhance the story. They spend a lot of time bringing you relevant and valuable information. And that’s why it’s one of the most respected and highest listened to podcast in our industry.

If you’re not already subscribed, do it now by clicking here.

If you missed it, there was a really good comment from Keith Trivitt, associate director of public relations at PRSA, on the Burson-Marsteller/Facebook issue.

We talked for a couple of minutes about Keith’s response and the responsibility of all PR professionals, no matter their PRSA membership.

And on to the show!

A few things each of us learned throughout conference season:

  • The Toilet Paper Entrepreneur, Mike Michalowicz, talks about not calling yourself a PR firm, but to focus on what makes you special. That allows you to take yourself out of the rate discount discussion and get paid for your expertise.
  • Bret Werner talks about really understanding your niche, figure out which companies you really want to work with, and which clients you need to take to get you to those gold star companies in the next three to five years.
  • Jay Baer is a great speaker, who also knows how to speak in tweets, he said the goal is not to be good at social media, but to be good at business using social media.
  • Jay also said, if you suck, Twitter is not your problem.
  • Jen Prosek, author of Army of Entrepreneurs, has a great philosophy on training and onboarding new consultants.

One more thing: Barbara Nixon, we talk about the difference between Facebook groups and Facebook pages for you!

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR #181 – Wednesday, December 2, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.

00:27 Terry opens the show.

01:58 Terry introduces 4Q’s with Shel Holtz of For Immediate Release.

06:23 The guys begin a discussion stemming from Shel’s definition of PR.

18:19 Dave introduces the -30- segment.

22:28 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #178 – Wednesday, November 11, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now.

00:28 Terry opens the show.

00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release.

02:03 Terry notes that Dave tweeted about a recent ranking of Canada’s podcasts by Sean McGaughey.

04:13 Terry introduces this week’s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order).

27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week.

30:08 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #156 – Wednesday, March 25, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.