Facebook head Mark Zuckerberg last week announced that Facebook’s solution for fake news is to remove news from the newsfeed. In making the announcement, Zuckerberg said:
“…I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
“…The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
So, less news in the newsfeed. More things that my friends share or that I click on. Martin Waxman and Joseph Thornley talk about the implications of this for news outlets, PR people and Facebook users themselves.
Some people say this is not a problem for them. Others say that this could be the nail in their coffin. It will take some time for this play out. It most assuredly creates a vacuum. And that could well lead to a period of innovation as publishers and communicators turn to other platforms and tools (check out Feedly).
However this turns out, there is no doubt that Facebook always looks after its own business interests. And in this case, its interest simply was not to come to grips with the problem it created in its relentless push to aggregate audiences and content outlets.
Facebook made this mess. Now the rest of us are left to deal with it.
It’s your turn.
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Inside PR 495: Facebook drops news. Now what? by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://insidepr.ca.