Inside PR 477: Mary Meeker’s Internet Trends

Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business. And Mary Meeker tells us about the Internet Trends that are shaping our world.

Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

Farewell Delicious

Delicious was one of the first social apps that Gini, Martin and Joe used. A place to bookmark content and share it with our communities. An early pioneer, Delicious sold to Yahoo … and the end began. Yahoo didn’t know what to do with Delicious. The app stagnated and was overtaken by newer competitors like Diigo. And now one of those rivals, Pinboard, has purchased Delicious. Pinterest’s 1 billion entries will be preserved as an archive of the early social web. Thank you Pinboard for preserving the archives.

Martin Waxman is a celebrity

Yes, Martin is a celebrity, a, LinkedIn Training celebrity. In 2016, he produced his first course for, Social Media Marketing for Small Business. Now, his second online course for Lynda/LinkedIn – Social Listening for Marketers – has been published. It takes a 50,000 foot look at the importance of social listening, how it has transformed research, how it has enabled us to understand and connect with customers. Martin loves the team. And he has enjoyed developing these courses. So, check out his newest and expect more in the future.

The State of the Internet

Social media geeks wait all year long for Mary Meeker’s Internet Trends report. And this year, Meeker again unveiled the report at a presentation at the Code Conference. This year’s presentation weighed in at 355 slides – yes, that is not a typo. 355 slides. That’s a lot of data and insight. We discuss some of the things that we found most interesting.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.


Our hashtag is #IPRMustKnow. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Subscribe on the podcast app of your choice

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.


Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 271: Complimenting Your Competition


Last week we had a really good comment from Yasin Akgun.

He asked:

Hi guys. I was wondering whether you could answer my question in your next show:

I’m managing the Twitter presence for a B2B company and was wondering whether I am being naive in thinking that Tweets praising or being positive about other brands’ products is OK and good BR (business relations) as well as PR. For example “just seen the Incentive range from Rival Company, stunning stuff!”

I hope the question isn’t one of these where I go back and think “wow how naive was I”. I just believe in fostering good relations with other organisations regardless of the stereotypical negative business attitude of “us and them, theyre our rivals”.

So Martin Waxman begins the discussion by asking, “Should you be tweeting positively about your competition?”

The discussion is lively as we don’t all agree.

Joe Thornley has a point about the early days of social media and how we all shared freely…until we realized we could make money from teaching companies how to incorporate the social tools into their larger marketing programs.

He goes on to say the business world doesn’t see competitors as friendly and, when you give away too much information, they consider you naive. He said he’d rather be silent than compliment or diss them.

Gini Dietrich disagrees and says, while social has allowed her to gain credibility and thought leadership in order for Arment Dietrich to compete with the global PR firms, it was Counselor’s Academy that made her realize there are benefits in working with your competition, instead of against it.

And Martin balances the two by discussing the difference between friendly and cutthroat competition.

He also suggests that complimenting your competition online is really a business decision your company leaders need to make and not something you can do without discussing with them first.

We also touch on the Ragu “crisis,” which was created by some spam tweets and a few upset daddy bloggers. And we discuss the features and benefits of the new Delicious.

We also learned some very sad news. Barbara Nixon, a friend to all three of us, and long-time Inside PR listener, learned last week that her 22 year old son, Kyle, passed away unexpectedly. Our hearts go out to her and her family right now.


Reminder: Inside PR will be recording live from the PRSA International Conference in Orlando on October 16 and 17. We’ll also be interviewing speakers and participants. So, if you’re planning to be there, let us know and we will grab a sound bite with you.

And, RSVP for the TweetUp on Monday, Oct. 18. The first drink is on us!


Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pron Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.