You’re in trouble if your password is “Password” – Inside PR 523

On this week’s Inside PR podcast, Martin Waxman and Joseph Thornley discuss several topics:


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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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You’re in trouble is your password is “Password” – Inside PR 523 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Inside PR 3.43: Online Security for PR Pros


To start, Martin Waxman is gaming his Klout score by using Spin Sucks as his platform. He began with a Klout score of 68, used a guest post to encourage social shares and climbed to 70 before settling on 69.

Learn more about the experiment and what we learned in just a few days about the influence game.

But that’s not the main point of our podcast today.

The point of our discussion comes from a question from Liza Butcher.

She asks:

My Twitter account has been “compromised” three times in the last two weeks. I would love if you could do a show or part of a show on the best way to protect yourself and/or your organization from being hacked or, as Twitter calls it, “compromised.” Do you think this is something that is happening more and more?

As it relates to online privacy, I relate a story that happened with Spin Sucks where we were under attack for more than two weeks. Because we use LastPass to generate our passwords every few days, we lucked out and the worst that happened was the blog was slow. But if it had been two months ago, they would have gotten us for sure.

We discuss what online passwords mean to each of you personally, how to secure yourself, how to use good judgement, and which tools to use.

A special thanks to Liza and to David Jones for their comments.


Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson and Ashlea LeCompte.