Inside PR #117 – Wednesday, June 25, 2008

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.

Show Notes

00:27 Terry opens the show

01:09 Terry tells us about Podcasters Across Borders

03:34 Dave introduces the comment from David Silverman of Outpost out of the UK

05:01 Dave sets up the main topic of discussion for this week’s Inside PR: Four ways to turn your boutique agency into a Super-Star agency

05:13 Tip #1 – Build new practices by hiring experts.

06:43 Terry uses the hiring of Michael O’Connor Clarke to illustrate the effectiveness of this tip

09:58 Martin brings up the importance of being flexible in specialization

11:15 Tip #2 – Build experience in new areas by working with smaller clients and consider it an investment

14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.

16:41 Tip #3 – Growing your firm through buying or merging with a smaller agency that specializes in an area of interest

18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market

20:40 Tip #4 – Fake it until you make it (though the panel of Inside PR does not recommend this action)

24:07 Martin talks about the importance of referrals

24:39 Tip #5 – Leverage your skills (a special supplement from Martin)

25:46 Terry talks about working with associates

27:31 Dave ties up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #107 – Tuesday, April 15, 2008

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O’Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

Martin Waxman is away this week.

Show Notes

01:24 Dave introduces the show

01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O’Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls’ and David Weinberger’s theory on who owns the Internet

No one owns it.
Everyone can use it.
Anyone can improve it.

06:24 Michael does Inside Proper English: Metaphor V. Simile

09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

12:17 Terry mentions the importance of strategy over tactics

12:45 Dave talks about the missuses of social media tools

14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

19:23 Terry tells the listeners about Shel Holtz’ and Neville Hobson’s contribution to IPR

19:52 The ethics debate begins again

27:07 Julie introduces the comment from Garen Stepanian

27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

37:39 Terry Signs off

Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Samantha Lovelace.