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This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O’Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.
Martin Waxman is away this week.
01:24 Dave introduces the show
01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog
03:11 Terry talks about taking IPR on the road
04:10 Michael O’Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls’ and David Weinberger’s theory on who owns the Internet
No one owns it.
Everyone can use it.
Anyone can improve it.
06:24 Michael does Inside Proper English: Metaphor V. Simile
09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca
12:17 Terry mentions the importance of strategy over tactics
12:45 Dave talks about the missuses of social media tools
14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103
19:23 Terry tells the listeners about Shel Holtz’ and Neville Hobson’s contribution to IPR
19:52 The ethics debate begins again
27:07 Julie introduces the comment from Garen Stepanian
27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations
37:39 Terry Signs off
Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode of Inside PR was produced by Samantha Lovelace.