Inside PR 3.18: An eclectic look at different cultures, a new digital strategy certificate and an NPR experiment


The team is back together and catching up on some exciting events that have happened in the past few weeks.

Gini Dietrich shares her stories of her trip to the great land of Holland. She regales us with tales of her journey to Amsterdam. You will get a little chuckle when you learn why she was thrown out of the red light district.

Gini’s trip also sparks the conversation of how different cultures respond to people in different ways. The hosts talk about the art and culture of listening in different parts of the world, and the importance of being a good and active listener, especially in the industry of public relations and communications.

Martin Waxman announces that he will be part of a new digital and social media program created by the University of Toronto’s School of Continuing Studies. They will be launching a three-course Certificate in Digital Strategy and Communications Management in January 2013. The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. You can read his blog post on the program here.

And last, but most certainly not least, Joseph Thornley shares an NPR Facebook experiment that determined what kinds of local stories drive engagement. The result were the following nine type of local stories: place explainers, crowd pleasers, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, awe-inspiring visuals.

This study can help your organization determine what kind of stories to share to ensure engagement with your local audience.


Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.

Inside PR #156 – Wednesday, March 25, 2009


Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.