The team is back together and catching up on some exciting events that have happened in the past few weeks.

Gini Dietrich shares her stories of her trip to the great land of Holland. She regales us with tales of her journey to Amsterdam. You will get a little chuckle when you learn why she was thrown out of the red light district.

Gini’s trip also sparks the conversation of how different cultures respond to people in different ways. The hosts talk about the art and culture of listening in different parts of the world, and the importance of being a good and active listener, especially in the industry of public relations and communications.

Martin Waxman announces that he will be part of a new digital and social media program created by the University of Toronto’s School of Continuing Studies. They will be launching a three-course Certificate in Digital Strategy and Communications Management in January 2013. The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. You can read his blog post on the program here.

And last, but most certainly not least, Joseph Thornley shares an NPR Facebook experiment that determined what kinds of local stories drive engagement. The result were the following nine type of local stories: place explainers, crowd pleasers, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, awe-inspiring visuals.

This study can help your organization determine what kind of stories to share to ensure engagement with your local audience.


Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.


  1. We loved having you over in Holland Gini. And I’m pretty sure she who threw the beer bottle does too 🙂 And please guys… keep up the great work with Inside PR. You truly are inspirational. And we, all over the PR world, need more people like you. Thanks for sharing!

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