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This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date.
00:34 Dave opens the show.
02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date.
03:40 Martin talks about something Palette PR has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin’s CPRS Mentee.
05:14 Dave opens talks about the demand for training.
05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses.
08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns.
13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money.
13:42 Martin talks about staying at a job out of fear of change and complacency.
14:31 Martin and Julie discuss their thoughts on the APR accreditation.
17:24 Julie talks about IABC and CPRS.
18:43 Dave introduces the discussion on budgeting for training.
22:56 Julie opens the talks on mentoring.
34:08 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.