Inside PR 2.29 – Wednesday, November 17, 2010

• • canadian podcasting, PR, Show Notes

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This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.

0:29 Martin opens the show.

1:01 Martin introduces Donna Papacosta, Inside PR’s special guest this week.

2:12 Donna tells us when she first started podcasting.

5:15 Gini shares how her company, Arment Dietrich, is celebrating having 1000 fans on Facebook.

7:40 Martin mentions that he has recently finished reading Terry Fallis‘ second book, The High Road.

9:50 Donna adds that when she speaks to writers who are hesitant to podcast any material, she tells them it’s not stealing that they should be worried about. It’s being obscure.

10:40 Martin shares that former Inside PR host, Dave Jones, has made the move from PR to an ad agency. Martin wonders if this is a new trend?

11:39 Gini talks about how she made a shift to a mid-sized ad agency early in her career.

12:48 Donna weighs in.

14:10 Joe thinks all these transitions show that PR people have won the battle.

17:10 Gini shares where she thinks PR people and advertising people differ.

20:17 Joe suggests they invite Dave Jones back as a guest on the show.

20:47 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.09 – Wednesday, June 23, 2010

• • 30, canadian podcasting, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss recent developments in social media and Terry Fallis returns to the show to discuss how he used social media to promote his book.

0:23 Martin opens the show.

2:50 Joe mentions that Terry Fallis’ book podcast has made it to number one on the iTunes literature podcast charts.

4:03 Joe interviews Terry about how he used social media to promote his two books.

13:00 Martin, Joe and Gini comment on how innovative Terry was with his approach to social media to promote his book and himself.

19:00 Joe presents this week’s topic, recent developments in social media. He starts with the YouTube news feed and how citizen journalism has changed how news is defined.

24:21 Joe adds that the move toward government 2.0 has been gaining momentum and cites the Australian government’s Gov 2.0 as an example.

25:53 Martin introduces a new closing segment, the round up.

26:12 Gini kicks off the last -30- segment on Inside PR.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.01 – Wednesday, April 28, 2010

• • 30, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Inside PR’s new hosts, Joe Thornley and Gini Dietrich and they discuss how small businesses should approach social media.

0:20 Martin opens the show.

1:09 Gini introduces herself and talks about getting involved with Inside PR.

2:11 Joe introduces himself.

3:01 Martin suggests they discuss how they hope to shape the show.

5:18 Martin brings up a recent blog post by Jason Falls about how small businesses are approaching social media.

6:57 Gini explains how small business owners can use social media.

7:42 Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.

10:42 Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.

12:25 Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.

13:24 Gini gives three pieces of advice to small business owners about using social media.

16:00 Joe kicks off the -30- segment.

19:51 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.01: introducing your new hosts

• • PR

Well, the torch has been passed and Inside PR’s two creators, Terry Fallis and Dave Jones have decided to hang up their Zoom recorders (well for this podcast, anyway).  I think that for all the listeners of Inside PR (including me), this signaled the end of an era.

When Terry and Dave started in 2006, social media (and podcasting) was still quite new and many PR folks had yet to embrace it.  Their chemistry, wit, caustic humour and insights helped guide us along the way.

Fast forward. Episode 101 featured three new co-hosts, Julie Rusciolelli, Keith McArthur and me.

Fast forward again.  It’s episode 2.01 and now it’s time to introduce our new helmers:  Joe Thornley and Gini Dietrich. Welcome!

I’m sure many of you already know Joe, he’s the founder of Thornley Fallis, the agency that created and produces the podcast. Joe is one of Canada’s social media pioneers and leading practitioners. He blogs at ProPR.

Gini is the CEO of Arment Dietrich, a Chicago PR and social media agency.  She’s a smart, outspoken strategist who blogs at Fight Against Destructive Spin blog (aka Spin Sucks) and never minces words.

We’re still looking at PR and social media from an agency perspective, and adding a tri-city POV.

What’s next?  A lot of that is up to you. I hope you’ll listen to Episode 2.01 to get a preview (and our new voices).

Apologies if it sounds a bit disjointed – we had to record in two tries due to a glitch with one of the tracks.

We’d love to hear your ideas and hope you’ll continue to listen, find value in our discussions and share your thoughts. Thank you again for taking part!

And now: on with the show…

Posted by Martin

Inside PR Special Edition – Repeat of Inside PR #1 – Wednesday, April 21, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

—

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #200 – Wednesday, April 14, 2010

• • 30, canadian podcasting, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave talk about the history of Inside PR and reminisce about the last four years of the show.

00:24 Terry opens the show.

00:55 Terry announces that this will be his and Dave’s last episode of Inside PR. Martin will be continuing Inside PR with new co-hosts.

02:43 Terry suggests that they discuss things that happened on the show over the course of 200 episodes.

04:12 Dave and Terry talk about recording the very first episode of Inside PR.

08:08 Terry mentions that Shel Holtz and Neville Hobson of For Immediate Release were an inspiration to Inside PR and that FIR helped shape the show.

12:09 Terry, Dave and Martin thank Chris Clarke, Kyra Alysworth, Samantha Lovelace, Janna Guberman and Sarah Laister for producing the show over the past four years.

14:09 Terry recalls the Inside PR blooper reel put together by Chris Clarke.

18:18 Martin kicks off the -30- segment.

23:20 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #199 – Wednesday, April 7, 2010

• • 30, Agency Life, Inside PR, News, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave discuss a recent Globe & Mail interview with Fleishman-Hillard CEO Dave Senay.

00:27 Terry opens the show.

01:46 Dave kicks off the discussion about Dave Senay’s interview and his comments on the state of public relations today.

24:00 Terry wraps up discussion about the interview.

25:11 Terry introduces the -30- segment and thanks Sarah Laister for all her contributions to Inside PR.

27:21 Martin gives three tips to students and new PR grads about reaching out to professionals.

29:46 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #198 – Wednesday, March 31, 2010

• • 30, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Dave welcome listener comments and discuss online reputation management.

00:27 Dave opens the show.

01:40 Terry welcomes the first comment from Jackson Wightman.

05:23 Dave introduces the next comment from Alexander Tuller.

08:28 Terry welcomes the final comment from Daniel Davidzon.

13:26 Dave introduces this week’s topic (inspired by a Mitch Joel post): online reputation management.

27:16 Dave kicks off the -30- segment.

29:46 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #197 – Wednesday, March 24, 2010

• • 30, 4Qs, Comments, Inside PR, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Martin welcome listener comments and discuss Martin’s trip to SXSW.

00:29 Terry opens the show.

01:14 Terry welcomes a comment from Ann Lamanes.

03:26 Martin talks about his experiences at South By Southwest.

16:30 Martin introduces his 4Q’s with Robert Scoble.

25:27 Terry kicks off the -30- segment.

28:33 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #196 – Wednesday, March 17, 2010

• • 30, Comments, Inside PR, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Dave welcome listener comments and discuss the current state of Twitter.

00:27 Dave opens the show.

01:19 Dave welcomes listener comments from Danny Starr and Eric Portelance.

03:02 Terry reminds us that Martin is at South by Southwest, which leads to a discussion about the value of the conference.

09:13  Terry introduces this week’s topic: the current state of Twitter, based on research from Barracuda Labs.

22:17 Terry kicks off the -30- segment.

24:55 Terry wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.