Inside PR 470: Fake news and the chasm of perspective

We celebrate a big award win for Maureen Judge (read on to learn of her connection to the podcast), test Instagram Hyperlapse and struggle with bridging the perspective chasm that seems to support fake news. Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnows

Kudos to Maureen Judge

It’s not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin’s wife. And Martin enjoys basking in Maureen’s aura.

Instagram Hyperlapse telescopes event videos

Hyperlapse, a new Instagram app enables users to speed up videos up to 12 times the speed in which they were taken. This should prove to be a boon for people staging events who want to produce behind-the-scenes, preparing for the event, or other kinds of videos capturing a longer time span.

Struggling with fake news and bridging the perspective chasm

We’ll be honest. Gini, Martin and Joe would all self-identify as progressive in our political perspective. And yes, we’re struggling with the challenge of fake news and the decline of traditional news organizations.

A story in the New York Times launched us into a discussion of the potential for social revenue sources like Patreon to support a bubbling up of entrepreneurial niche and community-based news media. But that quickly morphed into a discussion of the continuing problem of replacing the mid-sized news organizations that are most in trouble. And from there we found ourselves again struggling to come to grips with the immediate manifestation of these changes in the news ecosystem – fake news.

In our struggle with fake news, we move past the problem with social algorithms that lead to its distribution and the measures being taken, finally, by Facebook and other platforms to deal with it.
Simply tagging something as fake doesn’t bring us any closer to why people would believe it in the first place. It doesn’t bring us any closer to understanding why people distrust traditional news organizations. We have to understand the lived experience and perspective of those who reject the relevance of the facts that are advanced. They may be facts. But are they relevant to what these people really want to talk about? We need to listen to one another, engaging in a dialogue to find understanding and common ground.

Yep, it’s three liberals struggling with the challenge of fake news.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 469: Don’t give up the ship

Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Time Berners Lee reminds us about what the Web should be

Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading.

Boaty McBoatface went for a swim

We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then resurfaced. Turning a PR embarrassment into something positive and memorable.

Channels, Channels and Channels. Can you count on them?

Skype. Slack. Twitter. Snapchat. PR pros have adopted many new communication channels in recent years. Lately, there has been a great deal of concern about the future of Twitter. PR won’t die if Twitter dies. But it sure will change things. Twitter isn’t as much about pitching as it is about understanding the interests of journalists who we might want to pitch. People tweet about the things they care about. And knowing what a a journalist cares about is useful when deciding who to pitch a story to. Having said that, nothing is for ever. So, don’t get too comfortable with the tools you use today. You may have to make changes tomorrow.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 468: Escape with us

Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype.  Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Snapchat hype

In the wake of the Snap IPO, we talk about what really matters for its prospects – a disconnect between its user base and its business model. And since we recorded this program, the dramatic drop in Snap’s share prices suggest that, after the hype, others have taken a closer look at what’s really going on here and have decided that its time to pull back from overly inflated excpectations.

Who is asking for Sound on videos by default? Not us.

Facebook’s move to turn sound on by default on videos that scroll into your newsfeed is another example of what happens when the interests of advertisers are placed ahead of the wants and likes of users. It’s also something that happens when one player dominates the marketplace. It can do things that don’t serve users. But, heck, where can we go? (See Snapchat above.)

Facebook is getting better at identifying fake news

Facebook has begun to more clearly mark fake news when users attempt to share it. A good move. An overdue move. And another clear indicator that Facebook is a news media company. And it should shoulder the editorial responsibilities of a news media company.

Escape your filter bubble

Social media, with its newsfeeds  created by algorithms designed to retain our attention and increase our interactions, traps us in a filter bubble. We will only escape this through action on several fronts. By acknowledging and understanding  standards for journalism grounded in transparency of perspective in place of the illusion of objectivity. By continuing to pressure the social networks to acquit their editorial responsibilities as news media. By promoting increased media literacy among all people.

#TryPod

March is #TryPod month. During this month, we and other podcasters are encouraging you to share with your friends one or more podcasts that you love. For my part, I want to share with you two podcasts.

  • Brief Remarks. Canadian Parliamentary Press Gallery veteran Susan Delacourt knows all the key players in Canadian politics. And every week, she interviews them. A chance to get to know not only the politicians we see every day, but the behind-the-scenes players who make government work in Canada.
  • The Daily. Every weekday, Michael Barbero provides an in depth look at one of the big stories or trends that the New York Times is covering. In greater depth than is possible in the newspaper or on a blog post. Interviewing the people who researched and wrote the stories. Providing context. It’s the podcast I listen to to start every day.

If you have podcasts that you love, share them with others. Post about your favourite podcasts on Facebook, Twitter or any social media using the hashtag #trypod. Share the joy of podcasting and look for the smile on your friends’ faces as they too discover content that matters to them.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 467: Stay nimble!

Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Note to Self’s Privacy Paradox series

Do you care about retaining (some) control of your privacy while online? Do you want to know who is creeping you and how they are doing it? Do you want tips for some simple measures you can take to retain some control over your personal information? If you said yes to any of these questions, click over to Privacy Paradox, a project of WNYC’s excellent Note to Self podcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control. Time well spent.

The Washington Post goes to Snapchat

Snapchat’s user growth may have been slowed by Instagram Live Stories. But that’s not stopping news media from continuing to flock to it. The latest is the Washington Post, which launched on Snapchat Discover. I’m all for news media drawing revenue from any source they can. But it still seems to me that Snapchat is not a place people go to find the news.

The Neverending News Cycle

Round and round we go. When the United States has a President who seems to rarely sleep and always has his Twitter feed at hand, how can news organizations plan media announcements? Is there any such thing as clear space any longer. Or even a clear time of day?

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

 

Inside PR 466: Email responsibly.

This week, we talk about net neutrality, Canada’s PMO fighting back against Fox fake news. And we talk about how to be effective and responsible in our use of email. Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Net Neutrality is worth fighting for

New FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It’s time to get ready to stand up again for net neutrality.

Nipping fake news at the source

We know that fake news usually is totally fabricated. But it also can be founded in erroneous reporting. So it was encouraging to see Kate Purchase, the Director of Communications to Prime Minister Justin Trudeau, tackle Fox News head-on to obtain a correction to an item that was being distributed as fake news. In the wake of the Quebec City, several news organizations reported early information that one of the suspected shooters was Muslim. That was wrong. He was an innocent bystander. In fact, the victims were Muslim and the person arrested was not. Other news organizations quickly corrected the error. Fox did not. At least until Kate Purchase sent them a letter and publicly shamed them by publishing it on Twitter. Canadians are nice people. But we also can make a point when we need to. Huzzah Kate.

Tips for responsible use of email

Previously, we offered advice about how to cope with an overflowing email inbox. This week, we talk about how to be responsible and effective as a sender of email.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 465: We make it virtual

Let’s talk about the failure of distributed content, the elimination of U.S. privacy protections for foreigners, and taking your agency virtual. Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need

A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so magical. So, the search for new revenue sources continues. And their search includes podcasting. Witness the new podcast from the New York Times, The Daily.

Foreigners take note. You’ve lost data privacy protection in the U.S.

In a world in which privacy protection is often assumed and opaque, news that non-Americans have been stripped of privacy protection in the United States may influence decisions about non-Americans to seek cloud and data solutions that guarantee that their data will reside outside of the United States. Thanks to Michael Geist for pointing this out.

Virtual vs. Brick and Mortar communications agencies

Gini did it. Martin did it. Joe’s playing with a hybrid version of it. As our work applications have moved into the cloud and video conferencing and document sharing has become a one click experience on both laptops and phones, it has become easier than ever to stay connected with a distributed team. Have we reached the point the tipping point in which the benefits of virtual teams have matched and even exceeded the benefits of assembling a cohesive team in one place?

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 464: Is the news media too weakened to do its job?

We’ve entered a new era, a whole new world, an alternate universe. And Gini DietrichMartin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the New President and the ability of today’s weakened news media to play their important counterbalance role in relation to Power.

Sources that we found useful for this:

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 463: The tyranny of email

Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnows

Things that caught our attention and that we think you should note include:

Don’t serve email. Make email serve you.

And at this time of the year, all must be asking ourselves how we can get out from under the tyranny of email. We swap tips about how we make email serve us, rather than becoming the creatures of email.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 462: Books that last

Books for communicators

On this episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley talk about books that had lasting impact on us and that we would recommend to others:

What Would Google Do, by Jeff Jarvis, an annual read for Gini. Always inspiring. “It’s fun to watch the progression of my own business since I first read that book,” says Gini.

Spin Sucks, by Gini Dietrich. Martin says, “I’m not sucking up. I put it on the reading list for my social media course.”

Bowling Alone, by Robert Putnam, “A book written about how people were losing their social connections as they cocooned during the television age,” says Joe. A must-read to understand what social media freed us from.

Alone Together by Sherry Turkle. The other side of the social media and handheld device revolution. When can we be alone in a crowd?

Disruptive Power, by Taylor Owen. A contemporary take on how these trends have led to the era of non-hierarchical collective action.

Thinking, Fast and Slow, by Daniel Kahneman. Kahneman writes in an accessible fashion about how and why we make unpredictable decisions. A primer on behavioural economics that we can all understand.

Built to Sell, by John Warrillow and Bo Burlingham. Gini found this book invaluable in helping her to conceive of how to turn here services business into a process driven company that is scalable and less dependent on her personally.

The Art of Strategy, by Avinash K. Dixit and Barry J.J. Nalebuff. Martin read this book when he was selling his business. It helped him sort through his thinking about what strategy really is and how it differs from tactics and how to manage through situations in which people are acting on very different strategies.

These books made a difference in our thinking. And we return to them repeatedly. So, we recommend them without hesitation.

#IPRMustKnows

Also, on this episode, we cover:

  • A recent study underlines the persistent problem of people not being able to discern the distinction between native advertising and  editorially-independent news on publishers’ websites.
  • Snapchat adds to its content with a deal with Turner to develop original shows for Snapchat based on TBS programs.

 

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 461: We stand on guard for fake news

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

This week, we discuss Instagram video and the allure of the ephemeral. Then we return to the issue of fake news. Fake news shouldn’t be yesterday’s story. The problem is in the algorithms. The solution is in human intervention. And that puts the onus on us.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.