Posted by Terry on July 18th, 2006
This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications’ MA work being published in an upcoming book. Also, Terry brings back the segment “PR Words to Banish”, and Chris Clarke presents his weekly segment as well.
00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week’s episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family.
02:08 David invites listener comments to the comment line (206-600-4741), through email (firstname.lastname@example.org) or to the show blog.
03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has been on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary in the PR world’s trade publications.
06:00 David and Terry discuss Colin’s comment. The two of them agree with Colin’s view and and cite examples such as Paul Holmes’ The Holmes Report as one who is doing great work on the topic.
12:06 Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers.
17:05 Mary Ellen Armstrong of Thornley Fallis Communications has had her MA dissertation from Cardiff University in Wales published in a book by former BBC correspondent Nicholas Jones titled “Trading Information: Leaks, Lies, and Tradeoffs.”
21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships.
26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR.
40:55 Terry introduces this week’s “PR Word to Banish”: fulsome