Professor Patricia Parsons, a faculty member in the Public Relations department at Mount Saint Vincent University in Halifax, Nova Scotia, checks in with a very thoughtful and thought provoking comment on our astroturfing discussion in IPR #21. In a voice made for podcasting, she raises interesting points that warrant further discussion.
This week on Inside PR, Terry welcomes guest host Michael Seaton from The Client Side in David’s absence. Michael and Terry discuss public relations from the client’s perspective. They play audio comments from Michael himself and Francis Wooby, and David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of “Inside PRoper English“, and plays this week’s contribution from Chris Clarke.
04:12 Terry talks about IPR’s first-ever negative comment.
05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme.
08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and Dave were having on IPR #18.
12:40 Michael tells listeners a little more about himself.
15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast.
19:25 Terry and Michael discuss public relations from the client’s perspective, and how clients can get the most out of their agency relationships. Michael cites the book “A New Brand World” by Scott Bedbury.
23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry notes that his twin brother, who works in marketing and promotions, calls it “the final 5%”. Terry thinks it may be worth even more.
28:20 Michael believes you have to understand not only your business but the clients’ business as well. Also, it’s important to be a thought leader, because you need someone who keeps the client on top of trends.
29:30 Terry adds that it’s important to be good listeners and give the advice the client needs to hear, not the advice the client wants to hear.
33:13 Terry introduces and plays Chris Clarke’s segment for the week.
36:12 Inside PRoper English for the week: reticent
37:17 Michael’s blog can be found at theclientside.blogspot.com. He and Terry talk about a potential “Client Side” podcast in the works, so be on the lookout for more information on Michael’s blog in the next few weeks.
41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at firstname.lastname@example.org, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site.
Check out the last few comments on IPR #20 to read our first negative comment. We were somewhat taken aback and responded inviting more input from the listener. To her credit, she offered a second comment to clarify and augment her first. Dave and I think we’ve really made it now that we’ve earned our first caustic comment. At IPR, all comments are welcome and contribute to making the show better. Bring them on…
01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side.
01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused.
02:20 Terry talks about his role as co-host of For Immediate Release #165 with Shel Holtz.
03:50 Dave notes two comments on the Inside PR blog, one from Owen Lystrup picking up on our reference to sports PR in IPR #20, and the second from our friend Mark Blevis about the Inside PRoper English segment from the same show.
06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency.
07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term “astroturfing”. He gets into definitions that can be found on the New PR’s Anti-Astroturfing page.
12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern.
16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example.
20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback.
20:58 David moves on to the last matter, transparency. He thinks that if you don’t want your company known to be involved with something, you’re probably astroturfing.
23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them.
25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis.
27:30 David and Terry briefly talk about the problems with Dell batteries of late.
28:17 Inside PRoper English for the week: penultimate
29:34 Terry closes the show and invites listener comments: through email at email@example.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.
Michael Seaton checks in with a warning on how market research can sometimes take the creative edge off a good idea. Michael’s comment arrived just after we’d recorded IPR #21 so we couldn’t work it into the show. But stay tuned for IPR #22 as we welcome Michael as co-host while David unplugs and lounges on the shores of Lake Simcoe.
For some reason, we’re experiencing a problem getting IPR #20 up on iTunes. We’re working on it and will have it resolved as soon as we can.
We’re back up and running. Not sure what happened but IPR #20 is now available for download on iTunes.
This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more Inside PRoper English, and play another segment from Chris Clarke.
02:08 Terry informs listeners of the new Inside PRoper English page on the blog. Have a look!
03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.
05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking and asks Terry and Dave for their top networking tip.
09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship, not selling services. David says, always stay in touch and provide some value so people see you as someone who can help them out.
10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.
11:46 Terry introduces this week’s topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.
13:30 David follows up by saying that PR people need to know a lot. What’s going on in the world of politics or entertainment is of interest to many people.
15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you’re in.
18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.
21:08 Terry tells a story about the time he and David worked with Toyota.
25:46 David talks about his work in the sports world, which has helped him in PR.
28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.
29:50 David talks about recent events when outside interests have helped him professionally.
34:35 David introduces Chris Clarke’s weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it’s most important to join one or the other and try to get the most out of the experience.
38:23 Inside PRoper English: this week, “I” vs. “me.”
41:09 David closes the show and invites listener comments: through email at firstname.lastname@example.org, call us on the comment line at 206-600-4741, comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.