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This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more Inside PRoper English, and play another segment from Chris Clarke.
00:29 Terry introduces the show and asks listeners to send comments to firstname.lastname@example.org, call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.
02:08 Terry informs listeners of the new Inside PRoper English page on the blog. Have a look!
03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.
05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking and asks Terry and Dave for their top networking tip.
09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship, not selling services. David says, always stay in touch and provide some value so people see you as someone who can help them out.
10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.
11:46 Terry introduces this week’s topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.
13:30 David follows up by saying that PR people need to know a lot. What’s going on in the world of politics or entertainment is of interest to many people.
15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you’re in.
18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.
21:08 Terry tells a story about the time he and David worked with Toyota.
25:46 David talks about his work in the sports world, which has helped him in PR.
28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.
29:50 David talks about recent events when outside interests have helped him professionally.
34:35 David introduces Chris Clarke’s weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it’s most important to join one or the other and try to get the most out of the experience.
38:23 Inside PRoper English: this week, “I” vs. “me.”
41:09 David closes the show and invites listener comments: through email at email@example.com, call us on the comment line at 206-600-4741, comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.