In this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications Meca and the chair of the Counselors Academy Spring 2007 Conference in Cabo San Lucas, Mexico.
00:50 Terry welcomes Esther, who joins him from Montreal, Quebec.
01:40 Esther talks about her background in communications.
03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it.
09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS. Esther explains.
13:35 Esther describes how one can join the Counselors Academy.
14:44 Esther talks about the MRP system.
16:19 Terry brings up social media, and Esther talks about its place within the Counselors Academy conference.
Background on Esther Buchsbaum.