Posted by Terry on October 24th, 2006
This week on Inside PR, Terry and David have a discussion on the three most dreaded letters in the PR industry: RFP. They have a short chat about the Edelman/Wal-Mart case, and Terry talks about his and Chris’ time at Fanshawe College, about which they welcome a comment from Megan Zinn. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of “Inside PRoper English.”
03:58 David brings up Garth Turner, who has been painted as an MP fired for blogging. Terry contends that he was not fired for blogging, but for what he said on his blog, which if said elsewhere, in an interview or op-ed or elsewhere, would have led to the same result anyway.
13:10 David brings up the Edelman/Wal-Mart situation. He feels that Edelman’s spokesbloggers could have said something, even if it was nothing more than letting interested parties know that they’re looking into the situation. David also says that he wonders why a policy wasn’t put in place after their last mistake. Terry talks about how big Edelman is and how that relates to the problem.
21:17 Terry brings up this week’s major topic for discussion: the request for proposal, or RFP. Terry doesn’t believe that the RFP process regularly accomplishes the goal the client has in mind: to find the best agency for the job.
22:50 David can understand why clients use RFPs. He says that the best agency is probably the busiest, and that the busiest agency might be too busy to submit a proposal. He talks about the one time he put out an RFP during his time on the client side of PR, which turned out to not be an RFP at all.
26:28 Terry talks about how a written proposal cannot convey intangibles, like team chemistry and creativity. He says that it’s a ton of work for the agency, and offers an example of how one RFP he worked on did not win the business, because it turned that the RFP was just a cover to legitimize the selection of the agency the client had wanted to hire in the first place.
30:24 David and Terry offer advice to clients on how to put out RFP’s to make life easier for both clients and agencies alike. Terry invites any comments from listeners about RFPs.
32:50 Terry introduces and plays Chris Clarke‘s segment for the week.
36:40 Inside PRoper English for the week: enervate.
37:56 David closes the show and invites listener comments: through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.