Posted by Terry on November 5th, 2008
This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.
00:27 Terry opens the show
04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.
04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.
05:54 Terry introduces a second comment from Francis Wooby.
06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.
07:11 Terry discusses Francis’ comment.
09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?
13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.
17:22 Martin lends his perspective on dealing with the current economic situation.
21:44 Martin talks about clients’ reactions to the economic downturn.
22:26 Julie discusses clients’ reactions to the economic downturn.
23:43 Terry talks about clients’ reactions to the economic downturn.
24:53 Terry continues the discussion on clients’ reactions.
26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.
29:36 Terry closes the show.
This week’s episode was produced by Janna Guberman.