Inside PR #179 – Wednesday, November 18, 2009
Posted by David on November 18th, 2009
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This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement.
00:26 Dave opens the show.
00:41 Terry talks about IPR’s brand new theme music, written by Damon de Szegheo.
03:00 This week’s topic was “ripped from the headlines,” as Dave says. Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte’s trip to the moon.
20:02 Terry introduces this week’s -30- segment.
21:49 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Posted to 30, Inside PR, PR, Show Notes, measurement
December 5th, 2009 » 5:58 am
Guy Laliberte and monitoring / analysis firm Influence Communication getes the Measurement Misstep of the Year Ward in my view…
more here:
http://alanchumley.wordpress.com/2009/11/25/measurement-misstep-of-the-year-award/