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[display_podcast] In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and “‘tis the season for PR interns.” You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.
Show Notes – Inside PR #4 (32 minutes)
00:33 Dave opens the show and welcomes (back) listeners
00:58 Terry introduces a listener comment from Robert French
1:29 David reminds listeners how they can comment on IPR
2:02 Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph Jaffe’s podcast Across the Sound
5:09 Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short; MRP is a new standardized system for evaluating media coverage and has been endorsed by Canadian Public Relations Society, IABC Toronto
16:50 Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee
17:55 Terry invites comments on the new MRP system, particularly from listeners outside of Canada
19:05 Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and snag a fulltime position
27:35 Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada
29:00 Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3
30:37 Terry wraps up the show; reminder of feedback mail address [email protected]; mention of Waxmail for sending audio comment
Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.
(I’m a colleague of Dave and Terry’s)
Good show guys (maybe Dave can keep the cursing to a minimum though).
I particularly thought the advice to interns or people just finishing school and entering the work force was useful. I’ve had a few, promising young people working in my office that unfortunately thought they knew more than they did, could do more than they could, and didn’t see the learning/growth opportunity right in front of them. They ended up leaving the firm before really learning anything. I was more frustrated that they didn’t take advantage of the opportunity than by their departure.
Thanks Keelin. I agree. I’ll take an intern who thinks they know less than they actually do over the one who thinks they know more than they do, every time.
Hi guys – loved this latest episode!
The advice for interns should become compulsory listening for anybody embarking on (or interested in) a PR internship. I think the key point that interns need to grasp is that we’re in an industry where we are frequently required to make sacrifices and go ‘above and beyond’ in order to provide the quality service our clients deserve. If you’re after a Mon-Fri 9-5, then this may not be the best job for you – and the sooner that is reinforced, the better for all parties.
I think Keelin makes a great point too, even if there’s not a full-time job waiting for you at the end of your internship, make the most of the exposure to experienced professionals that you’re getting by watching, learning, asking questions and making contacts. The chances are you’ll meet at least some of these people again in your career.
And for those interns who do succeed in winning themselves a permanent position, try to avoid the trap of easing up off the gas and thinking you’ve arrived. Rest assured your employer will be raising their expectations of you (and you should be raising your expectations of yourself!), and the real work is just beginning.
The good news is, you’ll have a ton of fun along the way…
Excellent contribution Mark and thanks for listening. I agree with you. Attitude and enthusiasm coupled with good work and clear thinking will carry you a great distance. Even the best communications skills in the world won’t save an intern with a bad attitude. Thanks for jumping into the conversation. Stay tuned for another Special Edition of IPR tomorrow for more discussion on how to break into the PR agency world…