Welcome to show #10. And they said we’d never make it past nine!

This episode featues a discussion about two new Corporate Social Responsibility research studies that have been released recently in the U.S. and.Canada respectively. Let us know what you think about the topic, us or life in general. Leave a comment on the blog, drop us a Waxmail or regular e-mail to [email protected], or call our new comment line: 206-600-4741.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741.

01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media.

06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper‘s approach to controlling the Parliament Hill press gallery.

13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation.

15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor’s Academy conference in Mexico..

17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study.

32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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  1. Hi Terry, Hi Dave,

    Another really interesting, thought provoking show and I especially enjoyed your discussion on the Harper Media Relations strategy (or is it a tactic?).

    Staying on the theme of openess and honesty, I was just wondering what your thoughts are on the Seth Godin “no comment” discussion that’s been raging in the blogosphere over the weekend?



  2. David Author

    Thanks for the kind words about this week’s show.

    As far as Seth Godin’s no comment policy goes, I don’t think it’s a great idea to have comments turned off on your blog.

    He may not have time to answer them all (we should all be so lucky), but he could be clear with that fact up front and let the conversation continue from commenter to commenter.

    On some platforms you can even disable comments on individual posts after a set time period. Perhaps he could look into that?

  3. David Author

    Tac…I fell victim to my habit of “install first, figure out how to use it later.” I didn’t read the instructions on setting up the greeting. Terry is hard at work crafting a wonderful outgoing message. Thanks for letting us know.

  4. Yikes, we got a mention. Thanks Owen, and also to you guys – Dave and Terry.

    There are several universities picking up on it. As soon as my sidebar gets fixed on my blog, I’ll put them back up there.

    I’ve found them in the UK – Leeds, Sunderland and University of Central England (among others). PR programs in Germany, Australia and Spain are also teaching it in their courses. In the US, there are (or have been) efforts at American University, NYU, SMU, Georgia, Lee University and a few others (that slip my mind now).

    We need to make a page at the NewPR/Wiki. Until then, there is Constantin Basturea’s PR Blogs list at Bloglines: http://tinyurl.com/rcu6j

    There are several links to PR/Comm faculty blogging in that list from several countries. If they are not blogging publicly, some are doing it privately with students. The rest are discussing it in classes. I don’t know how deep they are going, but – again – it is new.

    Seriously, it is really new. Auburn may have been the first doing it regularly, but I’ll bet more will be visible this Fall semester.

    I agree that the key is getting pracitioners and firms involved. I’ve said it so many times, but I’ll do it again here. The best opportunity is in online mentoring and discussions. Even if it is a private blog, members only, the benefit to students having access to practitioners all over the world cannot have a price tag. It is priceless, if the contributors (and students/faculty) commit to the process.

  5. Thanks Robert. I agree. David Phillips has also sent us a thoughtful audio comment on the same topic and we’ll play it in IPR #11. The conversation continues…

  6. Gentlemen,
    Thanks for discussing that article I sent. I was interested in your thoughts as both communicators and Canadians. I enjoyed the conversation and learned a little, too. Thanks.

  7. Thanks for your kind words in Six Pixels of Separation #4. We’re looking forward to our mashup with you and yes, we will make it happen, conflicting schedules be damned…


  1. Twist Image - Mitch Joel Blog - Marketing and Communication Insights

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