This week on Inside PR, Terry and David host Inside PR’s 12 Days of Christmas. Also, they welcome an audio comment from Francis Wooby. They play Chris Clarke’s commentary for the week. Finally, Terry does his segment of Inside PRoper English.
05:15 Another comment comes in from Paula DeSantis from Lisbon about social media and PR. She asks what percentage of work Terry and David are doing in social media. While neither are billing a lot, awareness among clients of social media is growing. Terry says that he is approaching a large number of clients about social media. Paula also asks which clients are using social media, to which Terry replies that his firm’s innovative clients are using social media. Finally, she asks how much money has been invested in social media, to which Terry replies not a lot of money, but mostly time.
13:30 David and Terry go off on a tangent about how the time they have invested in social media has affected them as PR professionals.
18:28 Terry mentions that it’s unclear if he will be back for the next episode of Inside PR, as he will be on a cruise.
19:45 David starts this week’s main topic: Inside PR’s 12 Days of Christmas. On the first day of Christmas my client gave to me… a 50% budget increase.
21:00 On the second day of Christmas an international PR association gave to me… 2 international PR awards.
23:45 On the third day of Christmas a newspaper reporter gave to me… 3 front-page stories above the fold.
26:10 On the fourth day of Christmas a competitor gave to me… four conflict clients. Terry explains what a conflict client.
27:50 On the fifth day of Christmas a procurement officer gave to me… five blended rates.
29:00 On the sixth day of Christmas a blogger gave to me… six glowing blog posts.
32:00 On the seventh day of Christmas a podcaster gave to me… seven minutes of airtime.
33:10 On the eighth day of Christmas a direct report gave to me… eight burried ledes.
34:03 On the ninth day of Christmas my boss gave to me… nine dogs to pitch.
35:30 On the tenth day of Christmas an ad agency gave to me… 10% of the budget we actually needed to do that project.
37:15 On the eleventh day of Christmas a politician gave to me… eleven examples I can use for media training.
38:05 On the twelth day of Christmas a client prospect gave to me… twelve year-long accounts.
40:38 Terry introduces Chris Clarke’s commentary for the week.
42:35 Inside PRoper English for the week: affect vs. effect
45:10 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.