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This week on Inside PR, David and Terry come up with 8 New Year’s Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

Show Notes

00:34 Dave introduces the show.

03:20 Email comment from Bob LeDrew re: Veritas’ social media survey.

05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

08:00 Dave introduces this week’s main topic: 8 New Year’s Resolutions That We Hope Our Clients Are Writing.

29:30 Inside PRoper English: appraise vs. apprise.

30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook – click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Christine Johns

    Hello there,
    I am a post-grad PR student from Loyalist College (Belleville, ON) and a first time listener to IPR podcasts. Listening to IPR was actually an assignment for class. I found this topic really interesting and you two hit the mark. I especially agree with resolution number 4. I came from a Recreation and Leisure background and my teacher always said that people find the analysis of an event is daunting because the event is already done and finished. I feel the same goes for the client analysing the agency. Obviously the client can tell if the event is a success visually by the reaction of attendees/media. However, there are really 4 (give or take depending on the scenario) ways you have to evaluate and event. 1) Evaluate the event itself 2) Evaluate the participants 3) Evaluate the parties involved. This could be made into 2 different evaluations: the client and agency. Without clients putting forth that extra money to evaluate the agency, that cuts out a whole intregal method of evaluation! Ecspecially since the agency is the group that essentially makes it all happen. Without evaluations, you miss the seemingly small but essential mishaps or errors that could be easily preventable in future cases. It’s simple, no evaluation means no documentation of preventable errors. One last thing, how can you set goals or standards if you don’t have any way of measuring their success or outcome.
    Those are my thoughts anyway. Keep up the good commentary. I look forward to hearing your upcoming words of wisdom.

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