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This week on Inside PR, Dave and Terry come up with 6 reasons why agencies should do pro bono work. They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw.

Show Notes

00:35 Terry introduces the show. Dave talks about Test the Nation. Visit Test the Nation.

04:58 Email comment from Tom Reidt re: Christmas edition Inside PR podcast.

06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast.

13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words.

15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, about pro bono work.

19:21 Terry introduces this weeks topic: 6 reasons why agencies should do pro bono work.

27:39 Inside PRoper English: semiannual vs. biannual vs. biennial.

29:30 Dave signs off with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Terry and David,

    I have enjoyed your comments on the Santa / Coca-Cola history. I have one thing to add regarding Rudolph the Red-Nosed Reindeer. Rudolph actually did have a commercial origin. He was a creation of Montgomery Ward in Chicago in the 1930s and was featured in the retailer’s marketing and giveaways. This preceeded the song, cartoons, and TV specials.

    Thanks for a great show,
    Jack Monson
    Associated Press Planner / eNR Services

  2. Thanks for the shout out! I was really surprised, I feel like a bit of a celebrity now. As a side note, there’s a typo with my last name in the show notes, but you pronounced it correctly in the show which I appreciate. You’d be surprised how many different ways I’ve heard my name pronounced.

    For the record, that IS exactly how I said “Great Show!”

    Thanks again

  3. Bernie is so right about context. I come from “a breeding nest of lawyers” (to quote my mother-in-law), and from that perspective, you never want anything to be “actionable.” It still bothers me when I hear marketers talking about “actionable ideas.” (Not as badly as when I hear people say “learnings,” though.)

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