Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.


  1. Zaharova Natalya, independent PR-event agent


    I liked your ideas so much that translated it into russian and put it in my livejournal with link onto insidepr for my collegues in Ukraine who also want to be free in their professional aspirations.

    the most interesting idea as to me in this podcast is why one should start up his own PR business – “not for money”.

    second idea i shared is that i need to find out what special enterpreneurial features belong to me 🙂

    thanx a lot, pls, continue! we are not competetors, but PR-culture developers. 🙂

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.