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This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called “Twittionary“, an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions that Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world – he refers to a “fight” that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this “fight”.

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.


  1. In your discussion of PR folks “becoming the story,” you touched on the story of Joann Killeen and Nadya Suleman. That situation fascinates me, and in the case of the death threats, troubles me.

    I wrote recently about how, in the court of law, most people are entitled to professional legal counsel. What about, though, the cases in which people are thrust into the court of public opinion? I don’t think the entitlement is the same (in law its necessary; in public opinion, it’s a bit of a luxury), but aside from certain examples of blatant opportunism, how can people find fault (and threaten death upon) PR professionals who are offering the important service they provide?

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