0:26 Martin opens the show.
1:10 Martin apologizes that they missed last week’s episode.
1:41 Martin shares a comment from Danny Starr about ghost blogging.
2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.
3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?
5:40 Martin thinks traditional book publishing needs to be shook up.
10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.
15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.
19:35 Martin closes the show.
This week’s episode was produced by Yasmine Kashefi.