Subscribe: Apple Podcasts | Android | RSS
Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Martin, Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.
0:26 Martin opens the show.
1:10 Martin apologizes that they missed last week’s episode.
1:41 Martin shares a comment from Danny Starr about ghost blogging.
2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.
3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?
5:40 Martin thinks traditional book publishing needs to be shook up.
10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.
15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.
19:35 Martin closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Yasmine Kashefi.