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This week on Inside PR, Martin, Gini and Joe talk about the three questions that need to be asked before accepting a controversial client.

0:27 Martin opens the show.

0:49 Joe is recording from Calgary as he is accompanying C.C. Chapman on the Content Rules Third Tuesday digital media meetups across Canada.

2:04 Gini has been following along and recommends that everyone check out Joe’s blog for interviews with C.C.

3:27 Joe starts off this week’s topic: how to approach controversial clients.

5:01 Martin believes that everyone deserves to have their voice heard, however, he feels he has the right to decide which clients he wants his agency to represent.

6:43 Gini draws from experience earlier in her career on working with tobacco clients. However, she notes that as an agency owner, she has a say as to who she wants to work with and is in a unique position.

8:15 Gini adds that it’s also incredibly important to look at the entire organization when taking on a new client because you want to benefit the company as whole.

9:25 Martin feels culture and leadership are also important things to consider when taking on a controversial client.

12:01 Listening to your organization as a whole is important. Early on when Joe had first started his agency with Terry Fallis, they chose not to work with certain businesses for personal reasons. As the agency grew, there were other opinions to consider.

12:30 Joe recently wrote a blog post on three questions you need to ask before accepting a controversial client. He talks about them.

15:06 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.


  1. Inside PR tackles questions to ask before accepting a controversial client | Pro PR

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