This week on Inside PR, we discuss Tony Clement’s visit during Third Tuesday. We also chat about the pros and cons of Pinterest and begin to touch on the copyright issues (which we’ll focus on in a subsequent episode).

Open Government and Social Media

If you know Joe Thornley, even peripherally, you know his life’s work has been dedicated to open government and Canadian politics. Because of that passion, he was able to secure Tony Clement for Third Tuesday last month (which I discovered rarely happens on the third Tuesday of each month).

Tony, for those of you non-Canadians, is a federal politician, president of the Treasury Board, Minister for the Federal Economic Initiative for Northern Ontario (FedNor), and Member of Parliament of the Conservative Party.

He discussed open government, social media, and transparency for politicians.

Joe, who doesn’t agree with Clement’s policies, found himself really respecting the conservative politician, whose methods he admires.

And Martin Waxman added how Clement talked about how he’s using social media to be human, authentic…and himself. He has a plea for all citizens as other politicians get on the social bandwagon.



A tool with endless possibilities, it reminds Joe of the early days of Twitter, when the platform left it to us to make it what we wanted it to be instead of trying to cram us into something they wanted it to be (cough, Google+, cough).

We discuss how to use it both personally and professionally, as well as a couple of case studies that show sales conversions early on.


We’d love to hear from you. Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Gini Dietrich, with extremely detailed notes from Kristine Simpson.


  1. I love pinterest as well. As Gini, I pin mostly food. But also clothing, design of posters, digital art, and loads of other stuff.

    As far as the copyright goes, artists usually use watermark on their art if they are not comfortable with people using it without their permission (like on deviantart.com, which is something like a social network for artists). However, I do agree that is should be opt-in.

    Pinterest is still quite young so there are many things that need to be discussed like pornographic pictures (which they are actually already handling by ), or pictures glorifying self-harm or eating disorders (issues that tumblr is trying to tackle right now). Anyway, I think we will hear about pinterest a lot, especially when it comes to strengthening, and portraying business culture, attracting new customers, or small local businesses/individuals becoming ‘pinterest sensations’.

    BTW: if you want to follow me on pinterest, feel free. 😉 http://pinterest.com/opelova/

  2. I love Pinterest, I use it to help me plan for my wedding. I am the first among my friends and cousins to get married, so I am pretty new to the whole wedding world.

    Pinterest has help give me a visual idea of what I need to prepare, what I need to do, ideas for dresses, hair styles, picture poses, etc.

    But, like I did with Twitter, I am doing a lot of re-pinning and listening.


  1. Playing with Pinterest | Pro PR
  2. Social Media and Government: We’re all human | Pro PR

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