First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how to schedule them and how to measure the results.  It also has a Social Advisor tool that acts like a virtual consultant and answers the question: what do you do next?

Jugnoo offers social search monitoring, reputation management, engagement, video creation from inside the platform, social commerce and analytics all under one roof. And there’s more to come.  Good luck to Danny Brown and Hessie Jones, who are both involved.

Martin kicks off the next segment by introducing a comment about Pinterest from listener Petra Opelova.

Gini talks about Pinterest’s copyright issues and how the company’s terms of service puts the onus on the user. As a result, people need to be careful about the items they’re pinning, because all the liability could fall on them.

Joe believes adhering to copyright is important and buys the images he uses on his blog and other sites. However, he says unless a person makes a concerted effort to ensure they own the items they’re sharing online, they’re at risk of violating copyright.  Joe compares Pinterest’s terms of service to the indemnity clause many large corporations add to their contracts, thereby shifting the risk from the company that has the resources to the small business it’s working with.

Do you adhere to copyright when you’re sharing online? What do you think about Pinterest’s terms of service and indemnity deflection? We’d love to hear from you.


Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Katie Charbonneau. Inside PR producer: Kristine Simpson.


  1. Hey there guys,

    Thanks so much for featuring us, really appreciate it. For your listeners, here’s a little more info:

    1. Gini, tsk tsk – it’s pronounced joog-noo 😉

    2. There was a conflict with Livefyre that the kind guys over there came up with a script for. We’re currently optimizing the WP plugin for our dashboard, to hopefully clear that in the next update (due March 30).

    3. It’s pronounced joog-noo 😉

    Joe, let me know if you’re still waiting for access and I’ll sort that out for you.

    Thanks again, guys, really appreciate the support!


  2. Petra Opelova

    Hi guys!

    You have made my day! You even pronounced my name correctly! Thank you! 🙂

    I have to admit that when I started blogging (about 4 years ago), I didn’t pay attention to copyright that much. However, as I gained more knowledge about it, I started to pay attention where I got not only my images but also ideas from. Now, whenever I use an image I make sure that I either ask the owner, or at least reference where I got the image from. Having created several images myself, such as logos for my blogs, I know how it can feel to get your art stolen. The same applies to ideas. I have seen numerous blog posts, or articles, dealing with the same topic and claiming that they are the ones that came up with it first. If I talk about something in my blog (research, problem, etc.) I try to provide a link to it and then provide my own perspective on it.

    However, tracing people who don’t respect copyrights might be tricky as the amount of images being copied, pinned, and reblogged is unimaginable. Some people do it because they don’t know about copyright issues, some people just don’t care. Nevertheless, it’s a battle that should be fought.

  3. Hi Petra! It’s really awful to have your content scraped and see it on someone else’s blog. I never mind if people use my content, as long as they attribute it to me. I always comment on their blogs so they know I know, but they typically delete my comment. Jerks. 🙂

  4. Really interesting comments around copyright. It’s a huge issue because it’s not something that I believe most people think about and I think it can be a complicated issue to understand once you get past the “if it’s not yours, you can’t use it” because digital content is so easy to splice and copy.

    Granted, I think that the tools for people to manage their own copyrighted materials are getting better, they aren’t great and so most people don’t feel they will ever get caught. Unfortunately, it’s generally not an issue for people who steal until it becomes a big issue… ie: getting slapped with a takedown notice or a huge bill for using copyrighted content.

    So I really feel the best way for the issue to be dealt with is education – professional associations, marketers and communicators need to take it upon themselves to create educational material and actively share it inside and outside the industry so that a proactive approach is taken as opposed to a reactive one so the next time management says “just grab this…” you can clearly explain to why that’s a bad idea. I know I’ve had to do this before. I just that otherwise, we end up speaking to the converted inside the “fishbowl” if you will.

  5. Petra Opelova

    Gini: Exactly! Copyrighting ideas is another complex issue and perhaps harder to tackle as you can’t put a watermark on your idea.

    Dany: I agree. Education is the best way to go. But educating about copyright is not enough. I think that people, especially PR practitioners, should be educated about ethics in the digital space. For example, at Universities that participate on shaping the future of PR, there is a lot of talk about social media and its benefits for businesses but not so much about the ethics of using it. That is something that should be worked on.


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