What constitutes news?
Martin Waxman and I talk about what constitutes news and how easy it is to trick not just the Interwebz, but the news media as well.
Case in point: A young woman was practicing her twerking in her apartment when her roommate opened the door into her and she fell onto a coffee table full of lit candles. Her yoga pants caught on fire and the video ends with her screaming and jumping around, trying to put out the flames.
It’s an interesting conundrum. We are attracted to the train wrecks, which create the eyeballs and the clicks, but we complain when the media doesn’t cover the more serious news of the day, such as what’s happening in Syria or Kenya.
So what makes the news? If you are in charge of a brand’s journalism, do you cover what’s important or what drives eyeballs? Do we have a right to complain about the viral videos and twerking if we are more interested in the gossip and train wrecks instead of the hard news?
We would love your thoughts.
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