We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.
We talk about what might it might take to rebalance the relationship.
- Applying the concept of informed consent;
- Time-limiting consent to enable people to reconsider – and to make the social networks have to continue to work to gain our trust;
- Recognizing that, in accepting our data, social networks have a relationship of fiduciary duty with us as surely as our accountants and banks to;
- Providing people with a real ability to retract information
- Providing people with the ability not just to download the info we have given to the social networks, but also the metadata they have generated and compiled about us
- Finally, making data available to public interest groups and journalists – those who can provide a skeptical public counterpoint to the social networks.
It’s in our power. It’s in the power of our legislators. Ask them to do more.
Here are a couple articles that inspired us to consider this topic. We recommend them as reads well worth your time:
- Mark Zuckerberg can still fix this mess, by Jonathan Zittrain
- A Tough Task for Facebook: European-type Privacy for All, by Natasha Singer
It’s your turn.
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Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.
Inside PR 502 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.